While it was Toyota Motor Philippines who topped most sales charts in local auto market, the MPV segment was lead by another Japanese carmaker. Yes, it was Mitsubishi with its Xpander which delivered best performce in the small MPV category in 2018.
According to a report of MMPC (Mitsubishi Motors Philippines Corporation), 13,502 Xpanders were sold out last year. This is such an impressive number for a car that has been on the market for just less than 10 months.
The Mitsubishi Xpander helped Mitsubishi become the number 1 in the small MPV segment
The heated-up MPV helped push the number of MMPC to 67,512 units - taking 18.89% of the Philippine auto market. However, the overall performance declined, compared to 2017. The reason for this may be due to the discontinuing of the Adventure and L300 as well as the implementation of the TRAIN law.
Meanwhile, the locally-manufactured Mitsubishi Mirage G4’s total sales in 2018 increased by 14% to 14,810 units and the Strada got 4,561 units sold, which was better than 3,663 units sold in 2017.
For 2019, MMPC is confident that it will regain its booming sales numbers. The company believes that the Mitsubishi Strada 2019 will surely bring back the pickup lovers enthusiasm, excitement and also help boost Mitsubishi’s share and presence in the pickup truck segment.
Along with the Strada, the Japanese carmaker is also putting its effort in enhancing its model range with great new upgrades and its aftersales to serve clients with top class service.