Mazda enters 2 year new model "hiatus"

After redesigning the Mazda 3 and introducing the CX-8 and CX-30, Mazda won't be releasing a new model for 2 years. In short, it will be taking a break. But will that move affect sales? Keep reading for more!

Mazda: No new models until 2023

Due to the fact that Mazda has no planned new model launches in-between the present and 2023, it looks like the Hiroshima based Japanese car company will be entering “the very rough times”.

Despite that though they do have the very powerful but also very efficient Skyactiv X which they are hoping to make their models more appealing in the coming years.

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As you might remember, Mazda last took a break in 2009 after re-designing the Mazda Alexa and in 2012 when they first introduced the Mazda CX-5 crossover SUV for sale.

Their recent redesign of the Mazda 3 now appears to be the factor to this “new-model” hiatus. Developing new models and updating current models costs a lot of resources after all.

By 2021, Mazda will be planning to receive orders for their first-ever production electric-powered vehicle called the MX-30. According to several sources, however, not that many will be built as such it won’t contribute much to sales volume.

A picture of the Skyactiv-X out of the engine

The Skyactiv-X is very appealing to car guys and Mazda fans. But what about the typical car buyer?

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Mazda: This hiatus might hurt sales

While Mazda is currently giving some of their models the all-new Skyactiv X and while the CX line of vehicles appears to be a hit, a Mazda executive says that:

“New customers come to our stores wanting a certain model. It’s not like they’re fans of the Mazda brand itself, so moving to other brands is easy.”

This, of course, is a very far cry from the rabid fanaticism of Mazda’s performance vehicles like the RX-7 and the Mazda Miata NA in the ’90s.

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A picture of the Mazda CX-30 with a dark background

Here's to hoping that the Mazda CX-30 pulls through for Mazda

According to Mazda, the Skyactiv X is currently being used on 2% of CX-30s and only 4% of Mazda 3s. This figure falls short of the 25% to 30% they were targeting.

Despite Mazda vehicles' accessible to the general public (non-car enthusiasts), they’re still very much driver-oriented cars and will require a car lover to really appreciate. A typical car buyer might also not appreciate the added performance of the Skyactiv X engine.

Keep yourself updated here on Philkotse.com on the latest developments in the automotive industry.

Know more about Mazda

Mazda

Mazda Motor Corporation is a Japanese-grown brand that began in the city of Hiroshima. In January of 1920, the company was established as Toyo Kogyo Corporation under the ownership of Jujiro Matsuda. They were considered to be Japan’s best cork producers that eventually made a name for themselves in manufacturing machining tools. Soon after, Matsuda ventured into producing the first motorized rickshaw in the market. The vehicle was called the Mazda-Go which was a reference to Matsuda himself.

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Cesar G.B. Miguel

Author

Cesar Guiderone B. Miguel was born and raised in Iligan City, Lanao Del Norte. He graduated in 2010 with a Bachelor of Arts in English degree from Mindanao State University - Iligan Institute of Technology. He previously worked as a freelance writer for various websites, as a member of the Iligan City Disaster Risk Reduction Management's training staff, and as a medical sales representative.

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