Kia is the most reliable mass-market car brand, according to JD Power

Kia has been recognized as the most reliable among the mass-market automotive brand according to JD Power’s US Vehicle Dependability Study (VDS). Lexus, on the other hand, is the most reliable car brand in the luxury segment.

This makes Korean car brands one of the most reliable in the automotive industry. In fact, Korean brands Kia, Hyundai, and Genesis averaged a combined score of 99 problems per 100 vehicles (99 PP100). The lesser the number of problems, the more reliability a brand offers. For comparison, U.S. brands averaged a combined score of 126 PP100, while Japanese brands scored 118 PP100.

The 7-seater Kia Sorento

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With the prestige recognition Kia received, Kia Philippines President Manny Aligada explained that the results are the outcome of the brand’s commitment to providing reliable and innovative vehicles. Just like how the Korean carmaker’s new global motto goes, “Movement that Inspires.”

“From the beginning, we have anchored ourselves on the brand’s reliability that Filipinos can count on. This recent acknowledgment just boosted our motivation to inspire the local automotive market and up their game in terms of giving the market what they truly deserve,” said Kia Philippines President Manny Aligada.

According to the VDS, Kia scored 97 problems per 100 vehicles (97 PP100), 35 problems less than the previous year. Contributing to the Korean carmaker’s success are the Kia Sportage and Sorento which have topped their respective segments in terms of reliability.

The Kia Sportage

The Kia Sportage also bested the compact SUV segment in the JD Power Initial Quality Study (IQS) and VDS in 2019, while the 7-seater Kia Sorento was the highest-ranked in 2017 JD Power IQS for the midsize SUV segment. Both of the said Kia vehicles are included in the Korean carmaker’s Philippine lineup.

“The highest level of dependability that our customers experience with our vehicles is the same level they will experience with our services. That’s how we can bring back and maintain consumer confidence in the Philippine automotive market,” Aligada concluded.

Among all the models, the Kia Sephia, while was not mentioned as one of the best Kia models, has been known as a reliable car model. Particularly, the Kia Sephia 2016 is considered great for daily commute.

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