What do you know about Hyundai’s Advanced High-Strength Steel?

Updated Sep 24, 2020 | Same topic: Automotive Industry Updates

It makes Hyundai cars strong but light.

Hyundai Motor Group, the parent company of Hyundai, Kia, and Genesis, is doing an incredible job in manufacturing reliable cars. In fact, Hyundai, Kia, and Genesis are named as three of the most reliable car brands in the world.

The reason for this reputable feature is Hyundai’s Advanced High-Strength Steel (AHSS). Hyundai said that the AHSS provides a stronger and lighter framework for smoother aerodynamics. The Korean automaker shared that the AHSS can be attributed to four characteristics.

The body of a car from Hyundai

Hyundai said that its AHSS won't let you down

>>> Related: For 3 years now, Hyundai PH has the best aftersales service worldwide

The first characteristic is agility. Hyundai’s AHSS is known to be 10 percent lighter, but twice as rigid as conventional mild steel. This is said to contribute to the agile characteristics of Hyundai vehicles. Moreover, lighter materials won’t weigh the cars down, resulting in better aerodynamics.

Next up is heritage. Hyundai said that the Hyundai Steel, one of the world’s largest electric-arc furnace (EAF) steel producer, gave Hyundai Motor Group its reputable name when it comes to AHSS. Hyundai also said that there are no compromise approaches when it comes to meeting the high global standards.

The third characteristic is safety. Hyundai boasts that its cars don’t shy away from crash tests thanks to its AHSS technology. As a testament to this, both the Hyundai Santa Fe and Kona are given with 5-star ratings from the European car safety performance program.

A Hyundai Santa Fe driving down the road

The Hyundai Santa Fe is built with 68% AHSS and is one of the best-sellers in both the US and European markets

The last characteristic of AHSS is strength. Hyundai cars with AHSS technology tend to withstand even extreme conditions. In 2012, a Hyundai Accent built with 50-percent AHSS withstood the weight of a 4-ton container that tipped over and fell onto it.

With all that being said, one can expect that the Hyundai Motor Group is determined to further improve its name in the industry as the top car manufacturer in the world. On the other hand, Hyundai Asia Resources Inc. (HARI), the official distributor of Hyundai cars in the country, provides a 5-year unlimited mileage warranty for added safety experience.

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Know more about Hyundai Santa Fe

Hyundai Santa Fe

The new Hyundai Santa Fe is a midsize SUV that effectively balances sophistication and ruggedness. Outside, it is designed with striking and modern details that reestablish its reign in the world of versatile and reliable automobiles. Inside it is equipped with the latest safety and convenience features fans and new followers will admire. In the Philippines, Hyundai Motor Company offers two variants: the Hyundai Santa Fe 2.2 CRDi GLS 4x2 AT (Mid Variant) and the Hyundai Santa Fe 2.2 CRDi GLS 4x2 AT. It is available in Earthy Bronze, Machine Grey, Quartz White, and Symphony Silver.

From ₱2,158,000

Rex Sanchez

Rex Sanchez


Rex started off his career in the aviation industry before entering Philkotse as a staff writer. Two things excite him the most: first is staying up to speed with the latest news in the industry that uses engines as their heart and soul. The second is imparting them in a well-detailed manner. His passion for anything with wheels started when he was young – from Tamiyas to family-friendly sedans, and anything in between.

Someday, Rex only wishes to drive on random highways with friends in a third-gen Mitsubishi Delica with aftermarket sunroofs, if he couldn’t get the Starwagon Super Exceed edition.

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