What do you know about Hyundai’s Advanced High-Strength Steel?

Updated Sep 24, 2020 | Same topic: Automotive Industry Updates
It makes Hyundai cars strong but light.

Hyundai Motor Group, the parent company of Hyundai, Kia, and Genesis, is doing an incredible job in manufacturing reliable cars. In fact, Hyundai, Kia, and Genesis are named as three of the most reliable car brands in the world.

The reason for this reputable feature is Hyundai’s Advanced High-Strength Steel (AHSS). Hyundai said that the AHSS provides a stronger and lighter framework for smoother aerodynamics. The Korean automaker shared that the AHSS can be attributed to four characteristics.

The body of a car from Hyundai

Hyundai said that its AHSS won't let you down

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The first characteristic is agility. Hyundai’s AHSS is known to be 10 percent lighter, but twice as rigid as conventional mild steel. This is said to contribute to the agile characteristics of Hyundai vehicles. Moreover, lighter materials won’t weigh the cars down, resulting in better aerodynamics.

Next up is heritage. Hyundai said that the Hyundai Steel, one of the world’s largest electric-arc furnace (EAF) steel producer, gave Hyundai Motor Group its reputable name when it comes to AHSS. Hyundai also said that there are no compromise approaches when it comes to meeting the high global standards.

The third characteristic is safety. Hyundai boasts that its cars don’t shy away from crash tests thanks to its AHSS technology. As a testament to this, both the Hyundai Santa Fe and Kona are given with 5-star ratings from the European car safety performance program.

A Hyundai Santa Fe driving down the road

The Hyundai Santa Fe is built with 68% AHSS and is one of the best-sellers in both the US and European markets

The last characteristic of AHSS is strength. Hyundai cars with AHSS technology tend to withstand even extreme conditions. In 2012, a Hyundai Accent built with 50-percent AHSS withstood the weight of a 4-ton container that tipped over and fell onto it.

With all that being said, one can expect that the Hyundai Motor Group is determined to further improve its name in the industry as the top car manufacturer in the world. On the other hand, Hyundai Asia Resources Inc. (HARI), the official distributor of Hyundai cars in the country, provides a 5-year unlimited mileage warranty for added safety experience.

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Rex Sanchez

Rex found his passion for cars at a young age. He loves anything with an engine – which includes cars and planes. Right now, he is pleased to impart that passion for cars to a professional level under Philkotse.