Hyundai PH wants car buying done at the comfort of your H.O.M.E.

Updated Oct 14, 2020 | Same topic: Automotive Industry Updates

A car buying experience where you don’t need to go to a dealership.

In order to further integrate into the “new normal” way of doing things, Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles here in the Philippines, launched the Hyundai Online Market Experience or H.O.M.E.

H.O.M.E. is notable for being the first web-based platform by a local automotive company. It provides users a genuine car buying experience.

A picture of the HOME promotional poster

If this works, more and more local car distributors will follow suit

One can get price quotes on the Hyundai model you want from home, choose your preferred, nearby dealership, and apply for loans from Hyundai’s partner banks.

And finally, through H.O.M.E., you can have your brand new Hyundai vehicle delivered straight to your home. So yes, you don’t need to leave your house, no need to be stuck in traffic caused by the numerous checkpoints, and there’s no need to risk your health and safety.

With regards to H.O.M.E., HARI President and CEO, Ma. Fe Perez-Agudo says that:

“The great lockdown has radically altered consumer behavior and we want to be in step with this reality through our H.O.M.E. platform. Our homes equate to safety, convenience, and comfort, and our customers treat our vehicles as their second. H.O.M.E. is our proactive solution to keep our customers protected while enjoying the convenience and comforts of home.”

If you want to access H.O.M.E., please visit Hyundai Philippine’s official website. Don’t worry if you’re not that “techy” because it uses a very user-friendly interface and you can easily choose your desired Hyundai model, and request a quote from over 40 Hyundai dealerships with ease.

A picture of the HOME homepage

You just need to scan the required documents needed for purchasing a vehicle

>>> Related: New & second hand Hyundai cars for sale by trusted sellers

H.O.M.E. will also aid you in getting your auto loan approved from its 10 trusted bank partners, which includes UCPB, BDO, UnionBank, ChinaBank, and many more.

All you need to do is upload the necessary documents, click submit, and then wait for an email confirmation from Hyundai. Easy peasy, lemon squeezy.

HARI will also continuously upgrade H.O.M.E by giving it more features that are common on other e-commerce focused websites.

Do you think that more local automotive distributors should move to an online platform nowadays? Do you think this initiative will help the industry? For more automotive news, keep reading here on

Cesar G.B. Miguel

Cesar G.B. Miguel


Cesar Guiderone B. Miguel was born and raised in Iligan City, Lanao Del Norte. He graduated in 2010 with a Bachelor of Arts in English degree from Mindanao State University - Iligan Institute of Technology. He previously worked as a freelance writer for various websites, as a member of the Iligan City Disaster Risk Reduction Management's training staff, and as a medical sales representative.


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