Honda reveals the e:Technology Collective. But what is it?

Updated Nov 21, 2022 | Same topic: Automotive Industry Updates

At the 2019 Tokyo Motor Show, Honda announces the establishment of the e:TECHNOLOGY. What is it?

On the very first day of the 2019 Tokyo Motor Show, car manufacturers went all-out in showcasing their latest models to the public. For Honda, however, they didn’t just reveal the all-new 2020 Honda Jazz, they also announced the establishment of what the company calls "e:TECHNOLOGY".

Honda CEO

Honda CEO Takahiro Hachigo with the Honda e electric car and the Honda Benly electric scooters. [Photo source: Reuters]


Honda explains that e:TECHNOLOGY is a collective name, representing the company’s own developments in the field of highly-efficient electrification technologies. These include both two-wheeled vehicles, i.e. scooters and motorcycles, as well as four-wheeled vehicles such as sedans and SUVs. It also covers Honda’s energy management technologies.

But the e:TECHNOLOGY collective isn’t limited to those alone. In fact, Honda wants to create, or rather inculcate, the value of sustainable mobility to the point where it will have a positive effect on people's daily lives.

This is the direction that Honda is embarking on, until the year 2030. Remember the Tesla Powerwall home battery? We might be expecting something along those lines from Honda in a couple of years, apart from more electric or hybrid vehicles.

The resulting products will involve either the use of hybrid propulsion or fully electric powertrains, denoted by the “e” designation on their model names; this includes the new 2020 Fit (marketed in our shores as the Jazz) which now uses a two-motor hybrid system, the all-new Honda Accord 2020, and of course, the Honda E.

2020 Honda Jazz/Fit with the Honda CEO

The new 2020 Honda Fit

“With our technologies, Honda has created a cycle of ‘generating energy, using energy and connecting with energy.’ And in the coming years, Honda will further enhance this cycle and seamlessly connect mobility and people’s daily lives. With that, Honda will create new value that only Honda can create and contribute to the realization of a carbon-free society.” - Takahiro Hachigo, Honda president and CEO

A picture of the Honda E at the 2019 Tokyo Motor Show

The Honda e will be released sometime during the summer of 2020.

The first two models are scheduled to be released in the Japanese domestic market by February 2020 and will be included in Honda’s e:HEV model lineup.

With Honda now fully committed to electrification and more sustainably-powered vehicles in general, will their e:HEV models gain traction here in the Philippines? We sure hope so. Latest updates on upcoming Honda cars can be found in our Complete guide to the Honda Philippines' local lineup.

For more automotive news, keep reading

Know more about Honda


Honda Cars Philippines, Inc. (HCPI) has a total of 10 passenger cars with no commercial vehicle offerings for the local market.

Starting at Php 658,000 the most affordable Honda model in the Philippines is the Honda Brio, while the CR-V is the most expensive model at Php 2,290,000. The current lineup consists of four body types including crossover/SUV, sedan, hatchback, and MPV. Crossover/SUV includes Honda CR-V and Honda HR-V. As for the sedan models, HCPI offers the Honda City and Honda Civic. Moving to hatchbacks, there's the Honda Brio and Honda City Hatchback. Last but not the least is the Honda BR-V is classed as an MPV. 

At, we provide you with the most up-to-date Honda Cars Philippines price list, along with promotions from all dealers, the best monthly installment program, prepaid, and cash discount on the Philippine market.

For more information about the Honda Cars Philippines price list 2023, we listed down the details below.

Cesar G.B. Miguel

Cesar G.B. Miguel


Cesar Guiderone B. Miguel was born and raised in Iligan City, Lanao Del Norte. He graduated in 2010 with a Bachelor of Arts in English degree from Mindanao State University - Iligan Institute of Technology. He previously worked as a freelance writer for various websites, as a member of the Iligan City Disaster Risk Reduction Management's training staff, and as a medical sales representative.


View more