Isuzu Truck Fest at the SMX Convention Center

Apr 22, 2017 | Same topic: Up-to-date consumer reports

Isuzu PH is once more staging its Isuzu Truck Fest for Filipinos in Pasay City

For those who are in the commercial transportation business or just seeking to purchase an all-new SUV or pickup, Isuzu Philippines Corporation (IPC) is once more staging its Isuzu Truck Fest at the SMX Convention Center at the SM Mall of Asia Complex until Sunday.

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Isuzu PH President Hajime Koso revealed that for the past few years, the company saw trucks and buses segment exhibit strongh growth that’s parallel to the growth of the economy as its trucks and buses sales increased by 13 percent in 2016. Truck sales claimed 36% of the total of 6,079 new trucks and buses sold. From this, Isuzu cemented itself at the top of the medium-duty segment of the truck market.

Isuzu Philippines Corporation (IPC) is once more staging its Isuzu Truck Fest at the SMX Convention Center

Koso said that for the company, there is nothing more valuable than the trust it gets from its customers. He further explained why buying an all-new truck over a surplus one is a good idea: “Japan exports 30,000 surplus trucks to the Philippines every year. New truck sales is only 12,000 units. But now, the government requires that we do not use old trucks anymore. This is the biggest reason.”

Isuzu cemented itself at the top of the medium-duty segment of the truck market

Koso also claimed that the maintenance cost of a surplus truck is higher than that of a new truck. “It’s very reliable and durable, that’s why our customers want a new truck,” he said.

“The 15-year rule has been in place for a long time, but soon it will be implemented. It is for vehicles that require an LTFRB franchise. If you need your truck for your business, LTFRB will not permit it to have a franchise if your truck is over 15 years old,” said Joseph Bautista, division manager for marketing and sales at Isuzu PH.

The maintenance cost of a surplus truck is higher than that of a new truck

This year, the truck fest will exhibit Isuzu trucks in their various body applications. Plus, as an added treat for customers who successfully close a transaction during the event, they will receive a free dash camera and a fuel card worth P10,000.

This is another awesome way for Isuzu Philippines to kick off its 20^th anniversary celebration this year.

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