5 reasons why Toyota Vios is the best-selling car in the Philippines

Updated Mar 11, 2022 | Same topic: Best Advice for Car Buyers

One of the best value-for-money cars.

Toyota has been a top-selling car brand in the country thanks to its vehicles that are well-known to Filipino car buyers. One of the models that contributes to the said feat is the Toyota Vios. It is the brand's entry into the local subcompact sedan segment, rivaling against the likes of the Honda City and Nissan Almera.

Last 2020, Toyota Motor Philippines (TMP), the official business unit of Toyota in the country, sold a total of 19,589 units of the Vios, enough to make it the best-selling car in the Philippines followed by the Toyota Hilux and the Toyota Wigo. If you ask any owner or watch a Toyota Vios Review, they would say that what makes that model great is it offers practicality, affordability, and reliability one can expect from a Toyota.

Aside from the said common characteristics, here are five reasons why the Toyota Vios is the best-selling car in the Philippines. 

1. Toyota Vios Philippines: Overall styling

As the Philippines is still largely a sedan market, the Toyota Vios is an ideal choice for Pinoys. TMP rolled out the facelifted version of the model last 2020 which comes with a stronger and bolder look. With the new updated look, car buyers will not feel outdated in terms of the exterior design even for a car priced below the Php 1-million mark.

In addition, TMP introduced the Toyota Vios GR-S which is now the model's flagship variant. It comes with a sportier appeal thanks to added body kits including a honeycomb grille, more aggressive-looking fog light housing, spoiler or wing, new rear bumper with integrated bumper, and multi-spoke alloy wheels.

Toyota Vios GR-S front view

New Toyota Vios GR-S

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2. Toyota Vios Philippines: Convenience and entertainment

Despite its sedan nature, the Toyota Vios can still comfortably seat up to five passengers. This feature makes it ideal for small Filipino families or first-time car buyers to opt for this model. The interior is upholstered with fabric for most of the variants except for the 1.3 Base trim that uses vinyl, while the top-ranging GR-S variant uses synthetic leather with red stitching.

As for the entertainment on the go, the Japanese subcompact sedan uses a 6.75-inch infotainment screen that supports both Apple CarPlay and Android Auto. Depending on the variant, it can be equipped with four or six speakers. Meanwhile, the 1.3 base and J variants are installed with a 2DIN head unit complemented by two speakers.

Toyota Vios interior view

Interior view of the model

3. Toyota Vios Philippines: Affordable price and Fuel efficiency

Affordability will always be a key factor for many car buyers. Fortunately, the Toyota Vios offers a wide array of variants to cater to various market needs. The 1.3 base variant starts at Php 681,000 and goes up to Php 970,000 for the G variant. For those who want to go for the new and sportier GR-S variant, TMP offers it at Php 1,020,000.

New Toyota Vios Review by Philkotse

>>> Check out our Toyota Vios for sale section for more affordable options

We took the subcompact sedan out on the road ourselves. We rode a 2021 Vios G during our test drive. As such, we can confirm that the model is indeed relatively fuel-efficient. For mixed (meaning city and highway) driving, we recorded a 12.2 km/L fuel consumption rating. Meanwhile, it recorded a 19.9 km/L fuel consumption rating on the highway with an average speed of 90 km/h. Also contributing to its reputable fuel economy is the continuously variable transmission (CVT) which is generally more fuel-efficient than a geared transmission.

4. Toyota Vios Philippines: Impressive safety features

In terms of safety, TMP offers the Vios with various standard safety features for its price. All variants are equipped with an airbag for the driver and passenger, a knee airbag for the driver, vehicle stability control, hill-start assist control, an anti-lock braking system (ABS) with electronic brakeforce distribution (EBD) and brake assist, and ISOFIX tethers.

Toyota Vios rear view

Safety doesn't have to come with a price

E, G, and GR-S variants get to benefit from additional side curtain and curtain shield airbags. In regards to the model's standard safety features, car buyers should get their money's worth. In addition, G and GR-S variants come with a back monitor, while the flagship variant gets a clearance sonar for easier parking.

>>> Look through our Toyota Vios review Philippines to decide which are great options to consider!

5. Toyota Vios Philippines: Preferred by most Filipinos

The Toyota Vios has been praised and loved for its convenience, affordability, and safety features by car buyers of various ages. It’s a perfect choice for families that love to go on holiday trips, spirited drivers who enjoy the sporty look thanks to the GR-S variant, young corporate professionals, and business owners in search of a practical and reliable unit for their fleets.

Toyota Vios front view

One can expect that the Toyota Vios will always be a constant top-seller in the country

Providing the Japanese sedan's reputable fuel efficiency is its 1.3-liter 1NR-FE 4-cylinder gasoline engine capable of generating 98 hp and 123 Nm of torque. TMP also offers a larger engine found in the G and GR-S variants only which is the 1.5-liter 2NR-FE 4-cylinder gasoline engine capable of making 106 hp and 140 Nm of torque.

>>> Widen your search with our Cars for sale section for a variety of options.

Visit Philkotse.com for more of the latest in the automotive industry.

Know more about Toyota Vios 2024

Toyota Vios

Competing in the subcompact sedan segment, the Toyota Vios 2023 is the top sales contributor for the Japanese automaker. The price for the Toyota Vios in the Philippines ranges from PHP 732,000 to PHP 1,055,000. A total of 7 Toyota Vios variants are offered, with the top-of-the-line Vios GR-S variant coming with a tag of PHP 1,055,000. Two engine options are available in the range, which can be connected to either a 5-speed manual or continuously variable transmission (CVT). Dimensions-wise, the subcompact sedan spans 4,425 mm in length, 1,730 mm in width, and 1,475 mm in height. The main rivals of the Toyota vehicle include the Honda City, Mitsubishi Mirage G4, and Nissan Almera.

The Toyota Vios is not only the best-selling model in the Japanese automaker's lineup, but the entire Philippine market. It serves as a reliable subcompact sedan for those who are looking for a daily driver. Also, the Vios is proudly Philippine-assembled which supports Filipino automotive workers. Now, the vehicle is competing in its respective class head high using the refreshed body released by Toyota Motor Philippines (TMP) in the country last 2020.

₱ 732,000 - ₱ 1,055,000

Rex Sanchez

Rex Sanchez


Rex Sanchez grew up in Saudi Arabia where he saw and got into the automotive scene. He started his career for an aviation company in the said region, writing about turbines and rotors which are later distributed for educational purposes. And now, he joined Philkotse.com as a staff writer. Currently, he is the youngest on the team and is more than ready to grow in the field.

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