Despite the pandemic, Toyota PH sold 32 Supra units in 2020

The coronavirus pandemic is a haymaker punch that no one saw coming. It has brought fear, uncertainty, and economic crisis. Many businesses have closed their doors due to the lack of economic activity, which contributed to the spike in the unemployment rate in the Philippines.  

Among the industries that have been greatly affected by the pandemic is the Philippine automotive industry. The drop in overall unit sales is not a surprise rather an expected result due to the COVID-19 pandemic. To put things in perspective, local car sales in 2020 went down by 40.4 percent with a total of 244,617 units sold. In comparison, car sales in the Philippines last 2019 yielded 410,187 units sold.  

Toyota Motor Philippines (TMP) is still the best-selling car brand in the Philippines last 2020. TMP sold 99,545 units last year, which translates to a 40.7 percent market share. However, TMP’s 2020 unit sales is a far cry from its 161,385 units sold last 2019.    

Toyota Supra

In line with this, online automotive publication Visor released a per unit breakdown of the cars sold by TMP last 2020. Interestingly, TMP still managed to sell 32 Supra units last year despite the pandemic. The Toyota Supra currently has a starting price of Php 4,990,000. 

Toyota Vios

Based on the numbers, the Toyota Vios is still the best-selling Toyota model in the Philippines as it registered 25,290 units sold in 2020. Coming in at second place is the Toyota Hilux with 13,637 units sold. Making its way in third is the Toyota Wigo with 11,853 units. On the other hand, the Innova and the Hiace complete the top five best-selling Toyotas in 2020 with 10,551 units and 10,362 units respectively. 

Here is Toyota Motor Philippines’ 2020 sales breakdown per model:

Vios – 25,290

Hilux – 13,637

Wigo – 11,853

Innova – 10,551

Hiace – 10,362

Rush – 10,194

Fortuner – 8,494

Avanza – 5,531

Corolla Altis – 1,121

Corolla Cross – 598

Land Cruiser – 582

Alphard – 370

Camry – 230

FJ Cruiser – 208

Prado – 188

RAV4 – 176

Coaster – 67

Supra – 32

Yaris – 31

86 – 30

Prius – 0

Prius C – 0

TMP is determined to help the local automotive industry to bounce back and to recover this 2021. TMP President Atsuhiro Okamoto believes that the automotive industry is one of the industries that play a major role in economic recovery.

As such, Okamoto announced that Toyota’s Php 4.5-billion Batangas Vehicle Logistics Hub will start operating in the fourth quarter of 2021. TMP’s vehicle logistics hub is a 32-hectare facility that’s located near Batangas Port. 

The said facility will be Toyota’s gateway to imported vehicles. It will house the carmaker’s pre-delivery inspection as well as post-production installation facility with a capacity of 160,000 units per year. It also comes with a stockyard that can accommodate up to 4,500 vehicles.

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