Toyota PH’s 3D virtual showroom provides seamless online experience

Updated Sep 29, 2020 | Same topic: Automotive Industry Updates
Virtual car shopping is the way of the future.

If you’re aware of what’s going on with the world right now, then you’ll know that the dreaded COVID-19 virus is still around. So like many other Filipinos, you’ll have opted to practice social distancing and minimizing your trips outside. As a result, there has definitely been a drop in foot traffic in the hundreds of car dealerships around the Philippines.

To address this, companies like Toyota Motors Philippines (TMP) have come up with brilliant solutions for you to access their products. Back in June, TMP introduced the Toyota online showroom. Now, it’s introducing another brilliant car buying solution in the form of an actual virtual showroom.

A picture of the Toyota Fortuner inside the 3D virtual showroom

Yep, this is inside TMP's 3D Virtual Showroom.

As a virtual space, this new tool will take you to a simulated dealership experience. That’s right, it provides you a way to roam around a Toyota dealership to view its model lineup in a smoothly continuous simulation. Like a real-life dealership, the 3D virtual showroom allows you to walk between cars, and there’s even a simulated dealership environment to complete the experience.

Once you’re in, you’ll see three-dimensional car displays organized by class. Unlike a real-life dealership however, you can easily access a model’s specs and the prices of its variants via clickable tags. You can even cycle through the model’s available colors on the fly. Last but not the least, you can enter a 360-degree interior view of a specific model with a simple click.

The 360-degree interior view of the Toyota GR Supra

The 360-degree interior view of the Toyota GR Supra.

Apart from viewing Toyota new car models, this new tool will also enable you to view product videos, as well as downloading brochures. And best of all, the tool can also provide payment estimates, and an interested customer can also pass on his/her contact numbers to the Toyota dealership of choice.

A picture of the Toyota Hilux in the 3D online showroom

See those round buttons? Clicking those you can change the Hilux's color, view its specs, variants, etc.

To sum it all up, this powerful tool can take you up close and inside Toyota models, access model information, and acquire payment estimates. Think of it as a Toyota online car buying hub that’s convenient and seamless.

And yeah, we can say that we’re really living in the future now. Check out the Toyota 3D Showroom for yourself.

On the other hand, Lexus Philippines also launched its own virtual showroom called Lexus Remote Guest Experience. It enables you to get a closer look at some of its vehicles through an immersive 360-degree digital tour. 

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Cesar G.B. Miguel

Cesar learned how to drive a car years before he got his license. Today, he's still looking for that perfect '90s Japanese coupe to drive into the sunset while listening to Crazy Little Love by Nuage. Also has a thing for badass off-road vehicles and weird engine swaps.