Mitsubishi Motors Philippines Corp. appoints new President and CEO

Updated Jun 25, 2021 | Same topic: Automotive Industry Updates

He’s been with Mitsubishi since 1993.

Mitsubishi Motor Philippines Corporation (MMPC), the official business unit of Mitsubishi vehicles in the country, is making moves to further improve its business model as it will soon appoint Mr. Takeshi Hara as its new President & CEO, succeeding Mr. Mutsihiro Oshikiro who has led the company for four years.

New MMPC President and CEO Mr. Takeshi Hara

MMPC's new President & CEO Mr. Takeshi Hara

With the motto “Serve our customers to enrich their lives,” the upcoming President & CEO commits to provide only the best to Filipino car buyers in terms of products and services. In doing so, he hopes that it will strengthen the company’s productivity and sustainable growth in the country.

Mr. Takeshi Hara first joined Mitsubishi Motors Corporation (MMC) in 1993, obtaining experiences in various business fields such as plant operation, corporate planning, sales, and after-sales for MMC in Japan, and several other countries including Thailand.

Prior to Mr. Hara’s appointment as the top official of MMPC, he served as the Executive Vice President and Assistant to the President & CEO last April. The soon-to-be Chief Executive Offer will carry on the commendable work of Mr. Oshikiro that led Mitsubishi to be hailed as the second best-selling car brand in the local market for years.

Former MMPC President & CEO Mr. Mutsihiro Oshikiri

Mr. Mutsihiro Oshikira had a good four year run in the country

Some of the notable achievements MMPC had during the rule of Mr. Mutsuhiro Oshikiro include the local debut of the Mitsubishi Xpander MPV which is currently one of the best-selling units of the brand, the efforts made to thrive in the new normal of doing business, and the milestone of rolling out the 200,000th L300 unit last year.

MMC and MMPC believe that the appointment of Mr. Hara is a compliment to the structural reforms rolled out by the former leader. The Japanese automaker will officially announce the appointment of Mr. Hara this July 1, while the company’s Presidential Turnover Ceremony will be held on July 8, 2021.

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Know more about Mitsubishi L300 2021

Mitsubishi L300

<p>The Mitsusbishi L300 is based on the L300 Versa Van. While the latter was more of a family carrier, Mitsubishi has since marketed the L300 FB mainly as a commercial vehicle. Regardless, the said model can both function as a family car, and as a logistics solution for small to large businesses. In the Philippine market, the L300 FB uses a Euro 4 compliant&nbsp;2.2-liter 4N14 diesel power plant. At most, this mill can make up to 98 horsepower and 200 Nm of torque. Power is sent to the rear via a five-speed manual transmission. The available to the L300 FB body is a rear air-conditioning system, and it can also fit up to 17 occupants.&nbsp;</p>

From ₱804,000

Rex Sanchez

Rex Sanchez


Rex started off his career in the aviation industry before entering Philkotse as a staff writer. Two things excite him the most: first is staying up to speed with the latest news in the industry that uses engines as their heart and soul. The second is imparting them in a well-detailed manner. His passion for anything with wheels started when he was young – from Tamiyas to family-friendly sedans, and anything in between.

Someday, Rex only wishes to drive on random highways with friends in a third-gen Mitsubishi Delica with aftermarket sunroofs, if he couldn’t get the Starwagon Super Exceed edition.

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