Mitsubishi Motors Philippines Corp. appoints new President and CEO

Updated Jun 25, 2021 | Same topic: Automotive Industry Updates

He’s been with Mitsubishi since 1993.

Mitsubishi Motor Philippines Corporation (MMPC), the official business unit of Mitsubishi vehicles in the country, is making moves to further improve its business model as it will soon appoint Mr. Takeshi Hara as its new President & CEO, succeeding Mr. Mutsihiro Oshikiro who has led the company for four years.

New MMPC President and CEO Mr. Takeshi Hara

MMPC's new President & CEO Mr. Takeshi Hara

With the motto “Serve our customers to enrich their lives,” the upcoming President & CEO commits to provide only the best to Filipino car buyers in terms of products and services. In doing so, he hopes that it will strengthen the company’s productivity and sustainable growth in the country.

Mr. Takeshi Hara first joined Mitsubishi Motors Corporation (MMC) in 1993, obtaining experiences in various business fields such as plant operation, corporate planning, sales, and after-sales for MMC in Japan, and several other countries including Thailand.

Prior to Mr. Hara’s appointment as the top official of MMPC, he served as the Executive Vice President and Assistant to the President & CEO last April. The soon-to-be Chief Executive Offer will carry on the commendable work of Mr. Oshikiro that led Mitsubishi to be hailed as the second best-selling car brand in the local market for years.

Former MMPC President & CEO Mr. Mutsihiro Oshikiri

Mr. Mutsihiro Oshikira had a good four year run in the country

Some of the notable achievements MMPC had during the rule of Mr. Mutsuhiro Oshikiro include the local debut of the Mitsubishi Xpander MPV which is currently one of the best-selling units of the brand, the efforts made to thrive in the new normal of doing business, and the milestone of rolling out the 200,000th L300 unit last year.

MMC and MMPC believe that the appointment of Mr. Hara is a compliment to the structural reforms rolled out by the former leader. The Japanese automaker will officially announce the appointment of Mr. Hara this July 1, while the company’s Presidential Turnover Ceremony will be held on July 8, 2021.

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Know more about Mitsubishi L300 2024

Mitsubishi L300

The current Mitsubishi L300 2024 by Japanese automaker Mitsubishi is based on the L300 Versa Van. While the latter was more of a family carrier, Mitsubishi has since marketed the L300 FB mainly as a commercial vehicle (CV). In the Philippines market, the L300 FB uses a Euro 4 compliant 2.2-liter 4N14 diesel power plant. At most, this mill can make up to 98 horsepower and 200 Nm of torque. Power is sent to the rear via a five-speed manual transmission.

When it comes to dimensions, the L300 spans 4,440 mm in length, 1,695 mm in width, and 1,915 mm. Also, it gets a wheelbase and ground clearance rated at 2,350 mm and 195 mm, respectively. This Mitsubishi CV is competing in the local market against the likes of Kia K2500, Isuzu Traviz, and Hyundai H-100.

>>> New and used Mitsubishi L300 2024 for sale in the Philippines

Mitsubishi L300 Launch

Mitsubishi Motors Philippines Corporation (MMPC) officially launched the refreshed L300 model in 2019. It now has better visibility, and more ground clearance, as well as a new bumper and grille. 

Primarily, the Mitsubishi-made L300 is used as a commercial vehicle. Its leaf springs enable it to carry up to a ton of cargo, and it can also be configured as a refrigerated delivery truck, and a flat-bed truck, among others. 

Mitsubishi L300 Exterior

On the outside, the refreshed Mitsubishi L300 for the Philippines market largely retains its boxy shape. Up front, it is equipped with box-shaped multi-reflector halogen headlamps, and halogen fog lamps. The FB body features a black-colored step for ease of entry, rectangular rear taillights, and dual rear doors. Lastly, the L300 rides on a set of 14-inch steel wheels.

Mitsubishi L300 exterior

Mitsubishi L300 Interior

Most of the interior pieces of the Philippines-spec L300 2024 are made out of plastic. It also has fabric seats, a steering wheel made out of polypropylene, and a manual air-conditioning system. For the driver, the said model provides a turn-key ignition system, a manual adjustable driver's seat with height adjustment, and an analog gauge cluster.

Mitsubishi L300 interior

For the FB type L300, up to seven occupants can fit inside. The rear passenger section also comes with rear AC vents.

Technology & Safety Features

As a commercial vehicle, the Mitsubishi L300 for the Philippines market is spartan. It does get a radio tuner, that's linked to two speakers, and sufficient storage room in its front cabin. 

For safety, the Mitsubishi-made commercial vehicle gets front-impact beams, side-impact beams, and seatbelts.

Platform & Chassis

The Mitsubishi L300 Philippines can either come as a four-door van or as a three-door van. For the three-seater variant, it has a length of 4,260mm, a width of 1,695mm, a height of 1,895mm, and a ground clearance of 195mm. It also has a wheelbase length of 2,350mm and a curb weight of 1,260mm.

In terms of layout, the L300 is a front-engine, rear-wheel-drive vehicle. It uses an independent wishbone-type front suspension, and leaf springs for the rear. Braking is handled by a front disc brake and a rear drum brake. For its handbrakes, it uses a manual, hand-operated type.

Mitsubishi L300 Engine & Drivetrain

The Philippine-spec Mitsubishi L300 2024 uses a Euro 4 compliant 2.2-liter inline-4 DOHC diesel engine with a turbocharged intercooler system. This engine can produce up to 98 horsepower and 200 Nm of torque. The said engine is then paired to a five-speed manual gearbox, which sends power to the rear wheels.

Mitsubishi L300 2024 Price List

 Variants Price
Mitsubishi L300 Cab & Chassis ₱825,000
Mitsubishi L300 Aluminum No AC ₱899,000
Mitsubishi L300 with FB Body No AC ₱936,000
Mitsubishi L300 Aluminum Single AC ₱944,000
Mitsubishi L300 with FB Body Single AC ₱981,000
Mitsubishi L300 with FB Body Dual AC ₱998,000

Mitsubishi L300 Pros & Cons

Pros

  • Spacious interior
  • Cost-effective maintenance
  • Good fuel economy

Cons

  • Not a lot of options offered
  • No significant features
  • Basic interior layout

Mitsubishi L300 FAQs

1. Is the Mitsubishi L300 reliable?

Absolutely yes. The Mitsubishi L300 may not have a standing-out appearance but it has good performance, long durability, and fuel economy. It’s an ideal choice both for business and family use.

2. What is the engine of the L300?

The Mitsubishi L300 owns a Euro 4 compliant 2.2-liter 4N14 diesel power plant which can generate up to 98 horsepower and 200 Nm of torque.

3. How much is the Mitsubishi L300?

The Mitsubishi L300 price ranges from ₱825,000 to ₱998,000 in the Philipine market.

4. Is the L300 good for business?

Yes, it is the top choice for small businesses since the Mitsubishi L300 has seat capacity of up to 14 passengers but its price is cheap. Its fuel economy is also very impressive. In terms of economy, the L300 is really ideal.

5. Does the L300 have automatic transmission?

No, the Mitsubishi L30 is not equipped with automatic transmission. Instead, it has a five-speed manual transmission.

 

₱ 813,000

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Rex Sanchez

Rex Sanchez

Author

Rex Sanchez grew up in Saudi Arabia where he saw and got into the automotive scene. He started his career for an aviation company in the said region, writing about turbines and rotors which are later distributed for educational purposes. And now, he joined Philkotse.com as a staff writer. Currently, he is the youngest on the team and is more than ready to grow in the field.

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