Mitsubishi Motors Philippines Corp. appoints new President and CEO

Updated Jun 25, 2021 | Same topic: Automotive Industry Updates

He’s been with Mitsubishi since 1993.

Mitsubishi Motor Philippines Corporation (MMPC), the official business unit of Mitsubishi vehicles in the country, is making moves to further improve its business model as it will soon appoint Mr. Takeshi Hara as its new President & CEO, succeeding Mr. Mutsihiro Oshikiro who has led the company for four years.

New MMPC President and CEO Mr. Takeshi Hara

MMPC's new President & CEO Mr. Takeshi Hara

With the motto “Serve our customers to enrich their lives,” the upcoming President & CEO commits to provide only the best to Filipino car buyers in terms of products and services. In doing so, he hopes that it will strengthen the company’s productivity and sustainable growth in the country.

Mr. Takeshi Hara first joined Mitsubishi Motors Corporation (MMC) in 1993, obtaining experiences in various business fields such as plant operation, corporate planning, sales, and after-sales for MMC in Japan, and several other countries including Thailand.

Prior to Mr. Hara’s appointment as the top official of MMPC, he served as the Executive Vice President and Assistant to the President & CEO last April. The soon-to-be Chief Executive Offer will carry on the commendable work of Mr. Oshikiro that led Mitsubishi to be hailed as the second best-selling car brand in the local market for years.

Former MMPC President & CEO Mr. Mutsihiro Oshikiri

Mr. Mutsihiro Oshikira had a good four year run in the country

Some of the notable achievements MMPC had during the rule of Mr. Mutsuhiro Oshikiro include the local debut of the Mitsubishi Xpander MPV which is currently one of the best-selling units of the brand, the efforts made to thrive in the new normal of doing business, and the milestone of rolling out the 200,000th L300 unit last year.

MMC and MMPC believe that the appointment of Mr. Hara is a compliment to the structural reforms rolled out by the former leader. The Japanese automaker will officially announce the appointment of Mr. Hara this July 1, while the company’s Presidential Turnover Ceremony will be held on July 8, 2021.

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Know more about Mitsubishi L300 2024

Mitsubishi L300

The current Mitsubishi L300 2023 by Japanese automaker Mitsubishi is based on the L300 Versa Van. While the latter was more of a family carrier, Mitsubishi has since marketed the L300 FB mainly as a commercial vehicle (CV). It is sold under one variant only which is the Cab & Chassis priced at Php 804,000. In the Philippines market, the L300 FB uses a Euro 4 compliant 2.2-liter 4N14 diesel power plant. At most, this mill can make up to 98 horsepower and 200 Nm of torque. Power is sent to the rear via a five-speed manual transmission.

When it comes to dimensions, the L300 spans 4,440 mm in length, 1,695 mm in width, and 1,915 mm. Also, it gets a wheelbase and ground clearance rated at 2,350 mm and 195 mm, respectively. This Mitsubishi CV is competing in the local market against the likes of Kia K2500, Isuzu Traviz, and Hyundai H-100.

 

₱ 813,000

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Rex Sanchez

Rex Sanchez

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Rex Sanchez grew up in Saudi Arabia where he saw and got into the automotive scene. He started his career for an aviation company in the said region, writing about turbines and rotors which are later distributed for educational purposes. And now, he joined Philkotse.com as a staff writer. Currently, he is the youngest on the team and is more than ready to grow in the field.

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