Mitsubishi PH 200,000th locally-made vehicle is an L300 bound for export

Updated Jul 31, 2020 | Same topic: Automotive Industry Updates
Mitsubishi’s iconic utility van lives on.

Mitsubishi Motors Philippines Corporation (MMPC) achieved a milestone as it managed to roll out 200,000 locally produced L300.

The Mitsubishi L300 is a utility van that is known for its reliability, durability, and affordable price. The utility van has been a dependable vehicle for many local businesses, as well as for many Filipino families over the years.

Mitsubishi executives alongside the 200,000th L300

Mitsubishi executives alongside the 200,000th L300

“This achievement is a reflection of the resiliency of MMPC. Despite the current challenges that we are facing due to the COVID-19 pandemic, we are still geared to provide the market with quality vehicles and support Filipino livelihood through serving transportation and business needs.

Also, aligned with the Philippine government’s effort to battle the spreading virus, MMPC has lent out several Mitsubishi L300 units to both local and national government for various outreach activities,” said Mutsuhiro Oshikiri, president and CEO of MMPC.

Besides the good qualities the Mitsubishi L300 model has shown throughout the years, the Comprehensive Automotive Resurgence Strategy (CARS) program has also played a role in MMPC’s milestone.

Mitsubishi Motors Corporation (MMC) first joined the government’s CARS program in February 2016 in an effort to attract new investments, stimulate demands, and further enhance MMPC’s capabilities for exports.

With that in mind, MMPC is set to export the locally produced L300 in some of the ASEAN countries. Of note, the L300 is one of the well-known vehicles in the Philippines. MMPC said that its iconic utility van has sold more than 190,000 units and is perceived to be the most trusted model in the country.

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Workers from MMPC raising their thumbs

MMPC will soon be the first local auto manufacturer to export vehicles

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“We are committed to further grow and expand the business of Mitsubishi Motors in the Philippines in the process of finalizing our plans to export L300 to other ASEAN countries, which makes us the only automotive [manufacturer] in the Philippine to export vehicles.

We will work harder to enhance MMPC plant’s competitiveness and quality so that we can make L300 a trusted model in ASEAN,” said Takao Kato, Mitsubishi Motors Corporation’s Chief Executive Officer.

Toyota Motor Philippines (TMP) is also under the CARS program. As of this writing, TMP has already made over 297,000 Vios units locally despite having to deal with the slow automotive sales brought by the global health crisis.

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Rex Sanchez

Rex found his passion for cars at a young age. He loves anything with an engine – which includes cars and planes. Right now, he is pleased to impart that passion for cars to a professional level under Philkotse.