Mitsubishi PH to start local production of Mirage hatchback

Jul 30, 2017 | Same topic: Highlights of the week

Mitsubishi PH begins Mirage hatchback local production in its Santa Rosa, Laguna plant.

Months after Mitsubishi Motor Philippines (MMPC) presented the very first locally assembled Mitsubishi Mirage G4 to President Duterte, the company started going into mass production of its B-Segment hatch – the Mirage. This hot hatch is the newest vehicle to be produced in MMPC’s Santa Rosa, Laguna plant.

President Duterte inside a Mirage G4 sedan

MMPC presented the very first locally assembled Mitsubishi Mirage G4 to President Duterte

>>> Mitsubishi teased customers with first shots of its forthcoming next-generation Multipurpose Vehicle (MPV). Click to find out.

The first Mirage hatchback made by Filipino hands was presented last Thursday evening in a ceremony held the Solaire Resort and Casino in Parañaque City.

The company used to import the hot-selling Mirage hatchback from Thailand for domestic sales up until now. The mini compact hatch is part of the government’s Comprehensive Automotive Resurgence Strategy (CARS) program, in which the automaker invested around Php 4.3 billion to create some 200,000 Mirage units (including Mirage G4 sedan and hatchback) in the span of six years.

MMPC stated that our country is a new center for the brand for Mirage production aside from Thailand. The local manufacturing of Mirage will provide more jobs and benefit 31 local businesses. The mini compact hatch itself has approximately 255 locally-sourced parts.

>>> View more: 51st dealership of Mitsubishi PH opened in Tuguegarao

People standing around an orange Mirage hatchback

The first Mirage hatchback made by Filipino hands was presented last Thursday evening in a ceremony held the Solaire Resort and Casino in Parañaque City

Mutsuhiro Oshikiri, incoming President and CEO of MMPC as quoted as saying: “MMPC will continue to exert great efforts to make a contribution to Philippine society and the economy to support the government in its effort to promote the entire automotive industry.”

Aside from the Mirage G4 and hatchback, the Japanese brand is still producing Adventure and L300 models. However, its Laguna plant has shifted its focus on manufacturing Mirage units as MMPC will phase out the assembly of Adventure and L300 in the coming time.

>>> The phaseout of Mitsubishi Adventure leaves behind a lasting legacy in Pinoy motoring. Read a review for this model from an Adventure owner at Philkotse.com

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