The transition to electric vehicles (EVs) has made its way to Lamborghini as the brand is now in its last year of selling cars with internal combustion engines (ICEs). By 2024, the Italian supercar manufacturer will electrify its model lineup starting with hybridization.
Lamborghini is on the move
To jumpstart its all-electric model lineup target, Lamborghini is looking to unveil four new hybridized products this year, with plans to offer a full-electric model in the second half of the decade. The first electric car is speculated to be designed with four doors that can be used as a daily driver.
That said, the first Lamborghini EV will likely go up against the likes of the Porsche Taycan and Audi E-Tron GT. The last time the automaker rolled out a non-2-door supercar, it became the brand’s best-seller with the Urus. One can say that the brand has been strategically adapting to the ever-changing demands in the market despite having a prestigious supercar identity.
The Lamborghini Urus is getting closer to its final stages
Models such as the Aventador will reportedly come with a plug-in hybrid (PHEV) technology, which is expected to improve its efficiency and performance. Meanwhile, the successor of the Urus has been confirmed to use an all-electric powertrain. It is expected to enter the lineup soon after the SUV adopts a PHEV powertrain in 2024.
The announcement was made despite the efforts being made by the Italian government to exclude supercar makers such as Lamborghini and Ferrari from the 2035 ban on ICEs. Whatever the outcome of the case might be, it seems like Lamborghini has already turned its back on producing combustion engines.
New beginnings for the brand
That move is backed by Lamborghini’s 1.5-billion Euro (or around Php 86.8 billion) investment for the transition to electrification. Do you think that Lamborghini is making the right moves moving forward in the industry? Or is the brand making a huge mistake of locking into electrification amid its government’s appeal for an exemption? Regardless, it is apparent that the future of mobility leans towards electrification.
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Know more about Lamborghini
Automobili Lamborghini S.p.A. or simply Lamborghini is an Italian luxury sports carmaker currently owned by the Volkswagen Group through Audi. Its visionary founder, Ferrucio Lamborghini initially opened a business assembling automobiles that are used for farming from military vehicles in 1946. His company was a success producing tractors fitted with two to four-cylinder diesel engines. In 1954, a motor engine with direct injection was added in their lineup. In the 1960s, his venture was one of the biggest manufacturers of agricultural machinery producing 400 vehicles monthly.
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