Isuzu PH appoints Tetsuya Fujita as new president

Updated Jan 30, 2023 | Same topic: Automotive Industry Updates

He has been working with Isuzu since 1991.

Isuzu Philippines Corporation (IPC) is moving forward in the industry with Tetsuya Fujita as its new president.

Isuzu Philippines new president

From left to right: Noboru Murakami, Tetsuya Fujita

The company had a change in its leadership role once again as outgoing IPC President Noboru Murakami took the position just last May 2022. Now that Fujita is at the helm, he will continue to grow the Japanese truck brand’s business network in the country.

Fujita comes in with an impressive track record, working for Isuzu Motors Limited (IML) since 1991. His international experiences include the following:

  • Corporate Planning Manager at Isuzu Truck of America (ICTA) in California, USA from 2005 to 2010
  • General Manager for Sales Department at Isuzu Motors International Operations Thailand (IMIT) in Bangkok, Thailand from 2014 to 2017.
  • Chairman and CEO at Isuzu Motors de Mexico from 2020 to 2021.

One of the biggest challenges of the new president is retaining the spot as the top truck brand in the country. IPC was recently recognized as the best-selling truck brand in 2022. What makes this more interesting is that the company has been doing this for 23 years in a row now.

Isuzu Philippines new president

Isuzu Philippines has a new chief

Fujita will also expand the reach of its passenger car lineup consisting of the Isuzu D-Max and mu-X. The D-Max is a pickup truck that has been receiving several accolades including C! Magazine’s Pickup Truck of the Year last November 2022. Meanwhile, the Isuzu mu-X is the D-Max’s midsize SUV counterpart, offering a seven-seating cabin.

Apart from car sales, Fujita is tasked to march the IPC’s Road to Progress vision. Launched during the company’s 25th anniversary, the vision aims to realign its operations through a new perspective focusing on the “environment, social, and governance aspects.”

Isuzu D-Max front view

Isuzu D-Max

“As the leading truck brand in the country, we will continue innovating new products that will assist in the progress of the country while displaying more responsibility to the society and the environment through our Road to Progress vision,” said Fujita.

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Know more about Isuzu


Isuzu Philippines Corporation (IPC) is staying strong in the local market despite having two passenger vehicles only for 2023. These Isuzu models include the Isuzu D-Max and Isuzu mu-X, with the Isuzu Traviz as the light commercial vehicle entry. The cheapest Isuzu in the Philippines is the Isuzu D-Max which starts at Php 862,000 for the RZ4E 4x2 Single Cab MT variant. Meanwhile, the most expensive Isuzu vehicle in the local lineup is the Isuzu mu-X with a starting price of Php 1,595,000 for the RZ4E 4x2 LS AT. The current lineup consists of one pickup truck and one midsize SUV which are the D-Max and mu-X, respectively.

In addition to the monthly updated Isuzu car price list, always ensures that it is the address that provides all the best promotions from all dealers in the Philippines along with the prepaid and paid programs, and the lowest monthly contribution that car buyers cannot ignore.

Check out to know more about Isuzu models, the latest price list, as well as the latest news, reviews, updated specs, and other information on the website.

Rex Sanchez

Rex Sanchez


Rex Sanchez grew up in Saudi Arabia where he saw and got into the automotive scene. He started his career for an aviation company in the said region, writing about turbines and rotors which are later distributed for educational purposes. And now, he joined as a staff writer. Currently, he is the youngest on the team and is more than ready to grow in the field.


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