Isuzu PH welcomes Noboru Murakami as new president

Updated May 17, 2022 | Same topic: Automotive Industry Updates

Hajime Koso passes the torch after serving seven years.

Isuzu Philippines Corporation (IPC) begins a new chapter as it sends off its longest-serving president Hajime Koso who served as the company’s leader for seven years. Koso passed the torch to Noboru Murakami as IPC’s new president. 

Isuzu Philippines new president Noboru MurakamiHajime Koso (left) with Isuzu Philippines' new president Noboru Murakami

Before taking on the role as IPC’s president, Murakami served as the general manager of Isuzu Motors Limited (IML), Japan. Murakami has years of experience in the truck industry, which is an asset that will help IPC to maintain its strong foothold in the Philippine truck market.    

The new IPC president intends to continue the company’s reign as the number one truck brand in the country, an accolade that it has been holding for 22 years now. Murakami plans to sustain IPC’s momentum by listening to and addressing what the customers or the market want. Murakami is also determined not to be complacent with what IPC is currently offering to the market.

“Being on top puts more challenge to us, we cannot be complacent with what we currently offer. As always, our key is to listen to our customers, if there is anything to improve it has to be aligned with our customer’s needs and business requirements,” Murakami said.

“Satisfying these needs at every touchpoints, whether for sales or aftersales will pave our way towards achieving ultimate ‘Customer Success’,” Murakami added.

Isuzu Philippines new president Noboru MurakamiIsuzu Philippines' new president Noboru Murakami

IPC’s new president also wants to drive the company toward a more sustainable path by giving importance to protecting the environment. 

“For IPC, sustainability is no longer [a] choice but rather our way forward. We understand that as a social obligation, our company must put priority into protecting the environment without compromising customer success,” Murakami said.

Murakami’s extensive experience in international sales, corporate planning, and sales planning will be handy in maintaining and further establishing IPC’s presence in the Philippine automotive industry. He will oversee IPC’s operation as well as the development of its dealer network nationwide.     

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Know more about Isuzu


Isuzu Philippines Corporation (IPC) is staying strong in the local market despite having two passenger vehicles only for 2022. These Isuzu models include the Isuzu D-Max and Isuzu mu-X, with the Isuzu Traviz as the light commercial vehicle entry. The cheapest Isuzu in the Philippines is the Isuzu D-Max which starts at Php 857,000 for the RZ4E 4x2 Single Cab MT variant. Meanwhile, the most expensive Isuzu vehicle in the local lineup is the Isuzu mu-X with a starting price of Php 1,590,000 for the RZ4E 4x2 LS AT. The current lineup consists of one pickup truck and one midsize SUV which are the D-Max and mu-X, respectively.

In addition to the monthly updated Isuzu car price list, always ensures that it is the address that provides all the best promotions from all dealers in the Philippines along with the prepaid and paid programs, and the lowest monthly contribution that car buyers cannot ignore.

Check out to know more about Isuzu models, the latest price list, as well as the latest news, reviews, updated specs, and other information on the website.

Martin Aguilar

Martin Aguilar


Martin is a BA Literature graduate from the University of the Philippines Diliman. He started his writing career as an editorial assistant and writer for various magazines under ABS-CBN Publishing. Before being the Content Editor of Philkotse, Martin was a writer for Autoindustriya then shifted gears in 2017 to become the editor for AutoDeal.



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