Noboru Murakami to succeed Isuzu PH’s longest-serving president

Hajime Koso will helm a strong Isuzu Philippines Corporation.

By the second quarter of 2022, Isuzu Philippines Corporation (IPC) will come under the helm of a new president. Succeeding current boss Hajime Koso is Noboru Murakami, a senior executive from Isuzu Motors Limited (IML). Of note, IML is the mainline Isuzu corporate arm based in Japan.

A picture of Hajime Koso with three Isuzu trucks in the background.

Hajime Koso served as Isuzu PH Corporation's president for seven years

It is worth mentioning that Mr. Koso has served as IPC’s president for seven years. Under his leadership, Isuzu Philippines survived the worst of COVID-19’s effects on the automotive industry.

Moreover, he also led the company in launching even more dealerships in various locations around the country. It was also under his guidance that the brand achieved its 300,000 unit sales milestone. Mr. Koso also helped continue Isuzu’s track record as the number 1 truck brand in the Philippines, which is now 22 years in the running.

Other achievements of IPC with Mr. Koso in the lead also include the establishment of a new parts hub in Metro Manila, the Isuzu Outlet Standardization initiative, and the Isuzu Medic service, among others.

Meanwhile, Murakami is an industry veteran in his own right, having held various posts around the world. He has worked with Isuzu for 25 years, with extensive experience in International Sales, Corporate Planning, and Sales Planning, among others.

A picture of the Isuzu D-Max.

The D-Max, one of Isuzu's most popular models in the Philippines

In 2020, he was appointed as Additional Director of the Company for SML Isuzu, the brand’s distribution and manufacturing arm in India.

To this end, Mr. Murakami is expected to continue Mr. Koso’s work on turning the company into being more sustainable and eco-friendly. This direction is in line with the United Nations Sustainable Development Goals.

And of course, with Mr. Murakami’s years of experience, we can also expect IPC’s continuing dominance in the local truck market for years to come.

For more car news and automotive industry updates, keep it here on Philkotse.

Know more about Isuzu

Isuzu

Isuzu Philippines Corporation (IPC) is staying strong in the local market despite having two passenger vehicles only for 2023. These Isuzu models include the Isuzu D-Max and Isuzu mu-X, with the Isuzu Traviz as the light commercial vehicle entry. The cheapest Isuzu in the Philippines is the Isuzu D-Max which starts at Php 862,000 for the RZ4E 4x2 Single Cab MT variant. Meanwhile, the most expensive Isuzu vehicle in the local lineup is the Isuzu mu-X with a starting price of Php 1,595,000 for the RZ4E 4x2 LS AT. The current lineup consists of one pickup truck and one midsize SUV which are the D-Max and mu-X, respectively.

In addition to the monthly updated Isuzu car price list, Philkotse.com always ensures that it is the address that provides all the best promotions from all dealers in the Philippines along with the prepaid and paid programs, and the lowest monthly contribution that car buyers cannot ignore.

Check out Philkotse.com to know more about Isuzu models, the latest price list, as well as the latest news, reviews, updated specs, and other information on the website.

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Cesar G.B. Miguel

Author

Cesar Guiderone B. Miguel was born and raised in Iligan City, Lanao Del Norte. He graduated in 2010 with a Bachelor of Arts in English degree from Mindanao State University - Iligan Institute of Technology. He previously worked as a freelance writer for various websites, as a member of the Iligan City Disaster Risk Reduction Management's training staff, and as a medical sales representative.

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