Isuzu PH corners 43 percent market share in truck segment

Isuzu Philippines Corporation (IPC) is still the number one brand in the truck segment, a position it has held for 24 consecutive years now.

Isuzu Philippines President Tetsuya Fujita

Isuzu Philippines managed to maintain its top position as it managed to sell a total of 4,838 units last 2023, which translates to 43 percent market share. IPC clinched the “Triple Crown” last year as it topped all truck categories from CAT III, IV, and V based on the combined report from the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI) and the Truck Manufacturers Association Inc. (TMA).

IPC’s Category III light-duty trucks yielded 3,034 units sold last year while its Category IV medium-duty trucks posted 1,407 units sold, and its Category V heavy-duty trucks registered 397 units.

The company said that this achievement cements Isuzu Philippines’ dominance in the truck segment as well as a testament to the brand’s comprehensive range of business solutions tailored to meet the diverse needs of Filipino entrepreneurs and business owners nationwide.

Isuzu N-Series

Isuzu’s success in staying on top in the local truck segment for 24 consecutive years is attributed to its high-quality products. IPC shared that its products’ renowned durability and reliability have earned the trust of business owners nationwide.

Aside from offering quality products, IPC prioritizes offering good aftersales service through its nationwide dealer network. The truck brand said that its customers benefit from a wide array of support services designed to enhance their ownership experience. These services include free driver and mechanic training, access to mobile medic services, and the expertise of Japanese engineers, ensuring that Isuzu’s support extends well beyond the initial purchase.

Isuzu F-Series

"Maintaining our leadership position in the truck segment for 24 consecutive years is a testament to our dedication to delivering not just quality commercial vehicles, but also comprehensive business solutions," said IPC President Tetsuya Fujita.

"Our customers' satisfaction and trust are at the core of what we do, together with our dealer network we are committed to continuing our tradition of excellence in the years to come,” he added.

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