Isuzu PH strengthens presence in Cavite with new Dasmariñas dealership

Isuzu Philippines Corporation (IPC) announced the opening of the new Dasmariñas dealership. Operated by Iconic Dealership Inc. (IDI), the new dealership is IDI’s second outlet in the province of Cavite along with Isuzu Bacoor as the Isuzu Imus was closed to shift its focus on two Cavite dealers.

Isuzu Dasmariñas

Seated on a 5,000-sqm. land, the new Isuzu Dasmariñas is built with a customer lounge and seven service bays capable of servicing light vehicles and trucks. The dealer also features a showroom that can display up to three vehicles including trucks.

Visitors can expect to see the brand’s passenger car lineup joined by the Isuzu D-Max and mu-X. The former is a pickup truck, while the latter is the mid-size SUV derivative. As for the commercial truck segment, the company is offering light and heavy-duty trucks including the N-Series with the automated manual gearbox.

The brand continues to strengthen its presence in the province of Cavite

Furthermore, the new dealership complies with the Isuzu Outlet Standard, which is the brand’s dealer standard across the globe.

“The Isuzu brand has always been a jewel within IDI, it amounts to one-third of our business, and with this relocation, we expect better returns in [the] future as it is located at the crossroads of two major thoroughfares, meaning there will be better visibility and accessibility to our customer in the area,” said IDI President Toti Zara.

Zara is also the president and CEO of BYD Philippines, which is on a mission to expand its electric vehicle (EV) lineup in the country.

“Considered as one of the most competitive cities not just in CALABARZON but nationwide, Dasmarinas’ growth over the past years [has] shown to be strategic for Isuzu to set foot in this area. We are happy that through IDI, the brand will have [a] bigger presence not just in this city but in the entire province in the next years to come,” said IPC President Tetsuya Fujita.

Interested individuals can visit the new dealership along the Emilio Aguinaldo Highway, Brgy. Sampaloc 1, Dasmariñas City, Cavite. It joins 48 other Isuzu dealerships located across the country.

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