Isuzu PH on 2022 mu-X pricing: We’re going for the luxury segment

Updated Sep 23, 2021 | Same topic: Automotive FYIs

The company is firing a shot across the bow of its major rivals. 

The 2022 Isuzu mu-X has landed in the country, concluding months of anticipation that started with the local premiere of the new-generation D-Max pickup. However, the bigger surprise for customers (and the industry at large) was Isuzu Philippines Corporation’s (IPC) choice of pricing. 

2022 Isuzu mu-X: Going upmarket? (Old vs New) | Philkotse Quick Look

See, the previous mu-X wasn’t as feature-packed as its peers including the now-defunct Chevrolet Trailblazer (which it happened to share a platform with). But Isuzu’s midsize SUV had a reputation for affordability. That made it a viable option for local buyers on a budget looking for a truck-based family vehicle with a familiar nameplate.  

At the online media press conference that followed the new mu-X’s local debut, curious minds wanted to know what IPC’s rationale was behind its decision to put a more premium spin on the mu-X’s price tag. For reference, the base LS 4x2 manual trim comes in at Php 1,590,000, a far cry from the Php 1,350,000 starting price on the previous generation. 

2022 Isuzu mu-X key fob

Remote controls for the power tailgate and engine start take the mu-X's SUV game to a higher level

IPC explained that it was gunning for the luxury segment with the new mu-X. While the outgoing model was aimed at cost-conscious customers, the latest iteration has its sights on buyers who can afford to splurge and indulge a little bit more. That’s a shot across the bow as far as most of its competitors are concerned.   

A glance at the 2022 mu-X’s features makes it easy to see why it sheds its penny-pinching image for a more premium status, led by the Advanced Driver Assist System (ADAS) adapted from Subaru’s EyeSight technology. The onboard entertainment has been upgraded, while the engine options have also been tweaked for more power and increased efficiency. 

2022 Isuzu mu-X

There's a possibility that Isuzu will expand the 2022 mu-X lineup in the future 

For long-time fans and mu-X owners looking to upgrade, that’s not to say that the new mu-X has priced itself out of their league. IPC Product and Marketing Department Head Robert Carlos gave a glimmer of hope by saying that the company will study the market for opportunities to bring in more affordable variants of the 2022 mu-X. We take it to mean that an expanded lineup could be in the pipeline, but only if there is sufficient demand.    

We bring you stories on automotive releases both practical and pricey at Philkotse.com.

Know more about Isuzu mu-X 2021

Isuzu mu-X

The mu-X by diesel expert Isuzu is a seven-seater midsize SUV with a front-engine, rear-wheel-drive or four-wheel-drive layout. It is based on the Isuzu D-Max, and like its pickup truck brother, it uses a body-on-frame chassis.

For the Philippine market, the Isuzu-made SUV has two available engine options. The smaller one is a 1.9-liter RZ4E Bluepower turbodiesel capable of making up to 148 horsepower and 350 Nm of torque. It can come with a six-speed manual transmission, or a six-speed automatic transmission. The larger engine option for the mu-X is a 3.0-liter inline-4 turbodiesel. At most, this mill can produce up to 187 horsepower and 450 Nm of torque. Only a six-speed automatic transmission is available with this engine. The mu-X variants with this engine is either rear-wheel-drive or four-wheel-drive. For those unaware, this Isuzu model's name is an acronym which stands for Mysterious Utility eXtreme."

 

From ₱1,590,000

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Joseph Paolo Estabillo

Joseph Paolo Estabillo

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Joseph holds a degree in Journalism from the University of the Philippines Diliman and has been writing professionally since 1999. He has written episodes for CNN Philippines' motoring show Drive, and has worked on corporate projects for MG Philippines and Pilipinas Shell. Aside from being Philkotse.com’s Content Lead, he also writes content for numerous car dealerships in the U.S., spanning multiple brands such as Alfa Romeo, Chrysler, Dodge, Jeep, and Maserati, among others.

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