Icons of Philippine Motoring: The mighty Jeepney

Updated Jun 08, 2020 | Same topic: Automotive FYIs

The king of the road certainly came a long way from the war.

They’ve been alternately called a symbol of Filipino culture and a bane on modern roads. The length of their bodies is determined not by size, but by the number of passengers that can sit on either bench lining the interior.

They’ve been referred to as crude, unrefined, entertaining, colorful, or a combination of these at one point or another. 

Jeepney row

Jeepneys have been an indelible part of Philippine motoring

Such is the character of the jeepney, that persistent mainstay of the Philippine driving experience. The volume of jeepneys plying their routes anywhere in the Philippines once earned them the moniker “King of the Road”, but increasingly stringent emissions and safety standards have made those days forever part of a bygone era.

It started life as the “auto calesa” or AC, an Austin 7 modified to serve as a motor coach ferrying eight to ten passengers. A number of Austin 7s were shipped to the country at the onset of World War II, likely to serve as public transport. 

Austin 7

Hard to believe that the hefty jeepney started out as this scrawny thing

>>> Related: The Future of Jeepneys in the Philippines: Why it needs an upgrade

After the war, a new, sturdier platform was found. Hundreds of military Jeeps were left behind by American forces as the war ended, and these were turned over to Filipino hands.

Seeing how much of the public transport infrastructure has been obliterated by efforts to liberate the country, enterprising locals saw an opportunity to upcycle the surplus Jeeps. 


Hundreds of these war horses were left behind for ingenious Filipinos to repurpose

They stripped the vehicles down and added metal roofs and long parallel benches along the length of the body. To keep everyone’s spirits up in the face of the country’s uncertainty, the new vehicle was decked out in bright colors.

Completing the transformation was the coining of a new name: jeepney, taken from the donor vehicle (Jeep) and the jitney, a colloquial American slang for a metered taxi.

Soon, the streets were littered with this newfangled mode of transport. Jeepneys are typically assigned specific routes, usually spelled out along the vehicle’s running boards to make it easier for passengers going to a particular destination.  

Black and white Jeepney

A new form of mass transport emerged after the war

The popularity stemmed from the jeepney’s open-door design, making ingress and egress easy. The windshield is almost always the only area that used glass, which meant that air freely circulated around the interior especially when the jeepney was at speed.

Furthermore, the jeepney was a ready canvas with which to express typical Filipino creativity - from the iconic spring-mounted rocking horses on the hood, elaborate artwork on the sides of the body, to mud flaps that carried humorous catchphrases and truisms.  

Jeepney UP Carillion

There's bound to be a jeepney going to wherever you're headed

>>> Related: PUJ modernization not a program against jeepneys

Whereas the early jeepneys ran on gasoline engines, subsequent modifications to the vehicle made diesel the standard power plant. These were frequently sourced from used light trucks, with the engines refurbished and repurposed for passenger use.

Longer six-wheeled jeepneys to ferry more passengers or cargo are not unheard of, especially in the countryside. Loud onboard sound systems would also become the norm, necessitating a signaling system where passengers pull a string or push a button, to alert the driver that they intend to get off.

Jeepney Marcos Highway

The jeepney fought to keep its turf even as mass transport evolved

The 1970s and 1980s were considered the golden age of the jeepney, with one local fabricator churning out as much as 300 units a year.

Nowadays many local industries dedicated to assembling jeepneys have closed down, victims of the very progress in mobility that the jeepney initially represented.

Jeepney exhibit

Is this Philippine icon on its way to becoming a museum piece?

The remaining units on the road face extinction, with a modernization program seeking to replace these iconic but unsafe (from an engineering standpoint) vehicles.

Contemporary features such as free onboard wi-fi and closed circuit television (CCTV) cameras are being offered, at the expense of reduced passenger capacity.

Will the jeepney find another route to ply as it did in the aftermath of the war, or has the time come for its last ride home? Check out more motoring history at Philkotse.com.

Joseph Paolo Estabillo

Joseph Paolo Estabillo


Joseph has been a member of various car clubs since he got his driver's license in 2004 – old enough to remember riding in taxicabs with analog meters, but his fascination with cars goes way back. After nearly two decades of working in broadcast media, he shifted gears by coming on board as Philkotse’s first Filipino member and staff writer in 2017.

Apart from his role in Philkotse as Content Team Lead, Joseph has written episodes for Drive, which has been airing on CNN Philippines for five seasons running. He has also delivered content for various car dealerships based in the U.S., spanning multiple brands such as Alfa Romeo, Maserati, Jeep, Dodge, among others.

Keeping his hopes high and his revs low, he dreams about owning a Kei car when he retires. Hates slow parkers.

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