Thailand is one of the world’s biggest markets for pickup trucks, thanks to lower excise taxes imposed by the government compared to passenger cars, depending on body style and emissions.
The country has become a strong regional hub for automakers to manufacture their respective models both for domestic sales and export. As can be expected, competition in this segment is fierce.
Isuzu's all-new D-Max pickup comes out on top in the Thai market
And so far, Isuzu is dominating the pack in Thailand. Its 2020 2020 Isuzu D-Max pickup has been on a roll, with 14,868 units delivered in June this year. By comparison, its closest rival, the Toyota Hilux Revo, managed less than half of that at 6,113 units sold. Mitsubishi comes in third at 2,009 Triton (Strada) units rolling off the showrooms, while Ford handed over 1,414 keys to its Ranger model to come in at a fourth place.
Other contenders include the Nissan Navara, Chevrolet Colorado, MG Extender, Mazda BT-50 Pro, and the Tata Xenon. But even with all of their sales tallies combined, Isuzu still comes out on top with 3,152 units to spare. This is the biggest margin Isuzu has had over its closest rival, Toyota since the year started. Toyota scored a brief victory in April after managing to move 321 units more.
From January 2020, a total of 149,432 new pickups have taken to Thai roads, with 67,625 of those comprising the Isuzu D-Max – an incredible 45.3 percent market share for Isuzu. Toyota’s Hilux Revo comes second at 49,622 units sold for a market share of 33.2 percent, and Mitsubishi follows with sales of 11,598 units for 7.8 percent market share.
>>> Related: See full car lineup of Isuzu in the Philippines
Expect Toyota to fight back with its refreshed Hilux model
For July 2020 alone, Isuzu has already trumped Toyota with a 55.9 percent share of the pickup segment, compared to the latter’s 23 percent. The last time the Isuzu lorded it over the Thai market was in 2005, when it sold more than 150,000 D-Max units, shattering the previous 100,500-unit sales record posted by the Isuzu Faster ten years prior.
Isuzu’s lead so far is propelled by the D-Max being an all-new model. But expect its rivals to not take things sitting down, as the recently-launched Hilux Revo Rocco is now out in the Thai market. Nissan will be joining the fray with its updated Navara rig, while the D-Max-based Mazda BT-50 is also poised to take a slice of the pie.
>>> Related: Mitsubishi Strada 2021 price Philippines.
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Know more about Isuzu D-Max 2024
The Isuzu D-Max 2024 is a 5-seater pickup truck that is available in several variants with various options for a 4x2 or 4x4 drivetrain. Isuzu Philippines Corporation (IPC) is offering this truck at a price that ranges from Php 938,000 to Php 1,945,000. There are two engine options powering the D-Max. One is a 1.9-liter RZ4E-TC inline-4 turbodiesel engine that makes 148 horsepower and 350 Nm of torque, while the other is a 3.0-liter 4JJ3-TCX inline-4 turbodiesel engine that delivers 187 horsepower and 450 Nm of torque. Either a 6-speed manual or 6-speed automatic transmission can be paired to the said engines.
In terms of dimensions, the D-Max spans 5,277 mm in length, 1,880 mm in width, and 1,810 mm in height. It boasts a ground clearance rated at 240 mm, as well as a wheelbase of 3,125 mm. Some of the competitors of the Isuzu pickup truck in the Philippines are the Toyota Hilux, Nissan Navara, and Mazda BT-50.
>>> New and used Isuzu D-Max 2024 for sale in the Philippines
Isuzu D-Max Launch
Isuzu Philippines launched the new D-Max in March 2021. The brand offers the third-generation D-Max with a couple of engine and transmission options.
In April 2023, Isuzu PH then brought in the facelifted model that carries a whole host of exterior changes.
As of now, the Isuzu D-Max 2024 Philippines is available in up to 12 variants.
Isuzu D-max Exterior
The facelifted 2024 Isuzu D-max features an all-new exterior design that now comes with a more aggressive and bolder appeal. The D-Max also retains its angular look which adds to the pickup truck’s overall muscular demeanor.
The top-spec 2024 D-Max LS-E variant gets a pair of sharp-looking LED headlights that are integrated with U-shaped daytime running lights. The D-Max’s grille was restyled, and it now comes in a two-tone black-colored finish, which allows the truck to have a more beefed-up appearance as compared to the older version. Lastly, the D-Max’s Philippines angular bumper comes with LED fog lamps.
Other new bits added to the 2024 model include grey-colored over-fenders, cargo extenders, and front bumper guards. It likewise gets a new set of 18-inch alloy wheels sporting a new design.
Isuzu D-max Interior
Inside, the 2024 Isuzu D-Max retains a refined more premium-looking than the old model. This is specifically seen in the top LS-E variant of the D-Max that comes with a two-tone interior theme of black and brown.
It also gets leather seats, a leather-wrapped steering wheel, and a 4.2-inch digital instrument cluster display. You can also see brown accents on the door panels, which gives the cabin a premium-looking appeal. Right at the center of the dashboard, you’ll see a 10.1-inch infotainment touchscreen. Placed below it are tactile buttons for air climate control.
Technology & Safety Features
The 2024 Isuzu D-Max is equipped with a boatload of tech and safety features. First up, the 10.1-inch touchscreen comes with Apple CarPlay and Android compatibility. It also has a built-in navigation system. The said features are standard in almost all of the variants of the 2021 D-Max except for the Single Cab and LT variants.
In terms of safety, the top-spec 2024 D-Max trim is equipped with a total of seven airbags while the rest of the variants gets two. The D-Max LT, LS, LS-A, and LS-E get an anti-lock braking system, electronic brakeforce distribution, and brake assist. On the other hand, it is only the LS, LS-A, and LS-E variants that feature electronic stability control, traction control, hill start assist, and hill descent control.
The top-spec D-Max Philippines is the only variant equipped with the Advanced Driver Assist System (ADAS), a tech that’s similar to Subaru’s EyeSight.
Platform & Chassis
The Isuzu D-Max comes with a double-wishbone suspension for the front and a leaf spring on the rear. In terms of braking power, the D-Max gets a ventilated disc for the front while a drum brake is on the rear.
Engine & Drivetrain
The brand offers the third-generation D-Max with a couple of engine and transmission options. The first option is a 1.9L turbo diesel that produces 148 horsepower and 350 Nm of torque. For car buyers who are looking for more power, they can opt for the bigger mill, which is the 3.0L engine that pumps out 187 horsepower and 450 Nm of torque. These two engines are equipped with the brand’s BluePower technology for Euro 4 compliance and better fuel efficiency. Both engines can be paired with either a six-speed automatic or a six-speed manual transmission.
Available colors for the Isuzu D-Max Philippines are Valencia Orange, Splash White, Sapphire Blue, Onyx Black, Red Spinel, Galena Gray, and Mercury Silver.
The competition in the pickup truck segment in the Philippines is tight. But in terms of power, the Isuzu D-Max hasn't reached the 500 Club just yet unlike the Ford Ranger and Toyota Hilux. Regardless, the D-Max offers top-notch reliability and durability.
Isuzu D-Max 2024 Price List
Let's check out the Isuzu D-Max 2024 price in September in the Philippines.
| Variants | Price |
|---|---|
| Isuzu D-MAX RZ4E Single Cab 4x2 MT | ₱938,000 |
| Isuzu D-MAX RZ4E 4x2 LT MT | ₱1,048,000 |
| Isuzu D-MAX 3.0 Single Cab 4x4 MT | ₱1,178,000 |
| Isuzu D-MAX 3.0 4x4 LT MT | ₱1,299,000 |
| Isuzu D-MAX 3.0 4x2 LS-A MT | ₱1,400,000 |
| Isuzu D-MAX 3.0 4x2 LS-A MT Plus | ₱1,440,000 |
| Isuzu D-MAX 3.0 4x2 LS-A AT | ₱1,470,000 |
| Isuzu D-MAX 3.0 4x2 LS-A AT Plus | ₱1,510,000 |
| Isuzu D-MAX 3.0 4x2 LS-E AT | ₱1,695,000 |
| Isuzu D-MAX 3.0 4x4 LS-A MT | ₱1,710,000 |
| Isuzu D-MAX 3.0 4x4 LS-A MT Plus | ₱1,750,000 |
| Isuzu D-MAX 3.0 4x4 LS-E AT | ₱1,945,000 |
Isuzu D-Max Pros & Cons
Pros
- Reliability and durability are expected
- Impressive 1.9-liter engine
- Rugged exterior design
- New wheels are better-looking compared to the old model's.
Cons
- Use of leaf spring can be an issue for some
Isuzu D-Max FAQs
1. How much is the Isuzu D-Max 2024 in the Philippines?
The price of Isuzu D-Max ranges from 938,000 Php for entry-level to 1,945,000 Php for top-of-the-line.
2. What is the ground clearance of the new Isuzu D-Max?
The ground clearance of the new Isuzu D-Max is 240mm.
3. Is Isuzu D-Max a Pickup truck?
Yes, D-Max is a Pickup truck.
4. Does Isuzu D-Max have a reverse camera?
Yes, it does. With the reverse camera, you can see what is behind the car on the screen.
5. What is the Wheelbase of Isuzu D-Max Philippines?
Wheelbase of D-Max is 3,125 mm.
₱ 917,000 - ₱ 1,905,000
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