The Philippine automotive industry registered a dip in sales last August 2021. Based on the combined report of the Chamber of Automotive Manufacturers of the Philippines (CAMPI) and Truck Manufacturers Association (TMA), the new vehicle sales in the country went down by 26.3 percent in August as compared to July.
Toyota continues to be the top-selling car brand in the Philippines
The joint report stated that the local auto industry had 15,847 unit sales in August, which is lower than the 21,498 units sold in July. CAMPI and TMA added that car sales last month showed an 11.5 percent decline year-on-year. To put things in perspective, car sales in the Philippines last August 2020 yielded 17,906, which is 2,059 units lower than the vehicle sales recorded last month.
Despite the dip in sales, CAMPI and TMA are still eyeing to hit 295,400 unit sales this year, which is 20.9 percent higher than the industry’s 2020 sales performance. But reaching that goal wouldn’t be easy as the country continues to struggle with the ongoing COVID-19 pandemic, which has a domino effect on the economy.
Facelifted Mitsubishi Mirage G4
The challenge brought upon by the pandemic is not stopping car brands in the Philippines to launch new vehicles. Mitsubishi Motors Philippines Corp. (MMPC) launched the facelifted Mirage G4 last August, a car that could help bolster the brand’s sales in the local market. Subaru Philippines has also officially launched the 2022 Outback that’s loaded with several notable features such as the EyeSight 4.0 driver assist technology.
2022 Nissan Terra
Early this September, Nissan Philippines launched the new Terra that comes with significant design updates inside and out. Isuzu Philippines, on the other hand, is also preparing its counterattack as it plans to officially launch the all-new mu-X later this month. There are also reports that Toyota Motor Philippines (TMP) will be introducing the GR Sport versions of the Hilux, and the Fortuner.
CAMPI and TMA said that TMP continues to be the top-selling car brand in the Philippines with 82,389 units sold, translating to a 48.43 percent market share. Coming at second is MMPC with 23,912 units or 14.06 percent market share while Suzuki Philippines sits at third with 12,954 units (7.61 percent). Ford Philippines is fourth with 12,921 units (7 percent), and Nissan is fifth with 11,498 units (6.76 percent).
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Know more about Toyota Fortuner 2021
The Fortuner by global auto giant Toyota is one of the best-selling midsize SUVs in the Philippines. This midsize SUV has been driven on the country’s highways since the early 2000s. It became a household name because of its rugged platform, strong brand support, and tested durability. The second-generation Toyota Fortuner has topped the sales chart consistently, not only in the midsize SUV segment but also for the entire automotive industry in the country. And in 2020, Toyota Motor Philippines launched the new Fortuner facelifted which showcases a more aggressive SUV appeal. It still shares the same Innovative International Multi-purpose Vehicle (IMV) platform as the Hilux and Innova. The new model is offering a wide array of variants to market to various car consumers. These variants include the base G, V, Q, and top-of-the-line LTD variant which comes with a more distinct styling. The sky's the limit for Toyota's entry to the local midsize SUV segment as it remains to be a top choice among Filipino car buyers when considering a reliable, rugged, and family 7-seater vehicle. As for pricing, the G variant with a 4x2 drivetrain and manual transmission starts at Php 1,633,000 and goes up to the new LTD variant with a 4x4 drivetrain and automatic transmission (excluding the White Pearl body paint option).