BMW makes its MCU debut in ‘Black Widow’   

Updated Jun 29, 2021 | Same topic: Automotive Industry Updates

The carmaker’s X3 and 2 Series Gran Coupé models join the action. 

BMW joins the long-running Marvel Cinematic Universe (MCU) as two of its models will be showcased in the upcoming spy thriller film Black Widow, based on the Marvel Comics character of the same name. 

BMW meets Marvel Studios’ Black Widow

The Munich-based automaker has entered into a collaboration with Marvel Studios, which produced the film. As part of the deal, both the X3 compact crossover and the 2 Series Gran Coupé figure heavily in the movie’s stunt sequences, with behind-the-scenes footage shown on BMW’s YouTube channel. 

BMW vehicles are no stranger to the silver screen, having been used extensively on big-budget Hollywood blockbusters in the past. The carmaker now makes its MCU debut with Black Widow, starring Scarlett Johansson as Natasha Romanoff in an adrenaline-packed story that will have the cars tested extensively to their limits.     


The BMW X3 (pictured) and the 2 Series Gran Coupé will feature prominently in the film's action sequences

“This is the very first time BMW has worked with Marvel Studios and the result is just stunning,” enthused BMW Senior Vice President for Customer and Brand Jens Thiemer. “Having the BMW X3 and the 2 Series Grand Coupé playing key roles in Black Widow is part of our marketing strategy, adding strong emotional value to the communication of these models.”  

BMW X3 stunt sequence

The actual vehicles used in filming will be on display at the BMW Welt in Germany [Image: Marvel]

Both vehicles used in the movie will be showcased at the BMW Welt exhibition in Germany, complete with damage sustained during filming. From June 25 onward, BMW will also treat its customers to the Emotional Virtual Experience (EVE), featuring the X3 M and the 2 Series Grand Coupé in a photorealistic 3D rendering, available at more than 2,000 BMW dealerships and branches worldwide.

“There is no better vehicle to take us on Natasha’s journey as she sorts her past than a BMW,” said The Walt Disney Company’s Senior Vice President of Partnership Marketing Mindy Hamilton. “The X3 and 2 Series Gran Coupé are sleek and agile. Just like Black Widow, and we are so excited for the world to see where we’ve been together in July.” 

BMW X3 with stars

BMW says it is looking forward to more partnership opportunities with Marvel Studios [Image: Marvel]

Black Widow is the 24th film in the MCU, and ushers in Phase Four of the franchise. It is set for a U.S. theatrical and streaming release on July 9, 2021.     

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Know more about BMW X3 2021

The BMW X3 is a premium crossover which the brand categorizes as a Sports Activity Vehicle (SAV) in their lineup. Its powerful proportions mean a larger wheelbase and a generously spaced cabin. Complementing the muscular form are refined interiors and a slew of on-board entertainment and safety features. Among which is the iDrive driving assistance system that provides easy access to the vehicle’s controls for infotainment and navigation. Locally available are two variants which are the BMW X3 xDrive20d xLine base variant and the BMW X3 xDrive20d M Sport top range. Powering both models is a 2.0-liter TwinPower Turbo diesel engine that is paired with BMW’s signature xDrive all-wheel drive system.

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Joseph Paolo Estabillo

Joseph Paolo Estabillo


Joseph holds a degree in Journalism from the University of the Philippines Diliman and has been writing professionally since 1999. He has written episodes for CNN Philippines' motoring show Drive, and has worked on corporate projects for MG Philippines and Pilipinas Shell. Aside from being’s Content Lead, he also writes content for numerous car dealerships in the U.S., spanning multiple brands such as Alfa Romeo, Chrysler, Dodge, Jeep, and Maserati, among others.


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