Peugeot PH holds meeting to highlight strategic initiatives for 2024

Updated Feb 14, 2024 | Same topic: Automotive Industry Updates

Expect more test drive events, and easy-own payment schemes from the brand.

Peugeot Philippines, under the management of Astara Philippines, successfully held a business meeting that highlighted its strategic initiatives for 2024, which was attended by the company’s top executives and dealer principals. 

Peugeot PH and Astara PH executives

Peugeot PH and Astara PH executives 

For 2024, the brand plans to improve its sales, marketing, and after sales program. To do just that, it was shared that it will be employing payment schemes that will make acquiring a Peugeot easier. This will be paired with more test drive events as well as lifestyle marketing activities. 

Also emphasized during the event is Peugot’s “Allure” ethos. Spearheading this tech-forward vision are the brand’s SUV trio: the Peugeot 2008 subcompact crossover, 3008 compact crossover, and 5008 seven-seater mid-size crossover. 

Peugeot 3008

Peugeot 3008

According to the brand, those three models are pivotal for its success in 2024. All three bear attractive designs and are brimming with advanced safety features like blind-spot detection, and lane-keep assist, among others. 

All three models likewise hit a wide variety of niches in the local crossover market. The 2008 being the smallest, is touted as a great urban-centered daily driver. The 3008 meanwhile, has the right size to become a sweet spot between its smaller and larger siblings. Last but not least is the 5008, which is great as a family-friendly road trip chariot. 

For those curious, the Peugeot 2008 starts at Php 1,750,000, while the Peugeot 3008’s retail price ranges from Php 2,255,000 to Php 2,275,000 between its two variants. The Peugeot 5008 meanwhile, is priced at Php 2,435,000.

Peugeot 5008

Peugeot 5008

As per Astara Philippines Managing Director Raoul Picello, a lot of things for Peugeot will change for the better this year.

“As Peugeot Philippines embarks on a transformative journey in 2024, supported by our strategic partnerships, we are committed to ensure both growth and triumph across the world. Together, Astara and Peugeot envision changed lives this year, working together to transform the future of mobility across the nation,” Picello said. 

For more car news and automotive industry updates, keep it here on Philkotse

Know more about Peugeot


Peugeot is one of the biggest French carmakers in Europe since 1820. It is under Groupe PSA who also manages other car brands such as Opel, Citroen, Vauxhall, and DS. As of 2022, Peugeot Philippines is now under the management of Astara, one of the largest automotive distributors in Europe and Latin America.

Locally, the Peugeot lineup consists of the 5008 seven-seater crossover, the five-seater 3008 compact crossover, and the seven-seater Traveler minivan. The most affordable model is the 3008, specifically its 3008 Active THP 1.6 AT variant that's priced at Php 1,890,000. 

At Philkotse, we provide the most updated Peugeot Philippines Price list for 2023. We update this on regularly, and we can also provide estimates on car financing. Beyond that, we also list the hottest car promos ranging from cash discounts, downpayment promos, and the lowest monthly amortization promos.

Cesar G.B. Miguel

Cesar G.B. Miguel


Cesar Guiderone B. Miguel was born and raised in Iligan City, Lanao Del Norte. He graduated in 2010 with a Bachelor of Arts in English degree from Mindanao State University - Iligan Institute of Technology. He previously worked as a freelance writer for various websites, as a member of the Iligan City Disaster Risk Reduction Management's training staff, and as a medical sales representative.


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