Puma’s new ION F sneaker is inspired by a Ferrari supercar

Updated Jun 18, 2021 | Same topic: Automotive FYIs

The new sneaker takes its lines from the SF90 Stradale.  

Multinational sportswear label Puma is no stranger to cars, having forged partnerships with some of the biggest names in motorsport, most especially Ferrari. The teamwork between the two brands goes back to the late 90s, with Puma driving shoes made for Formula 1 racers eventually trickling down to casual variants.   

Puma ION F

The ION F is the latest product of Puma's collaboration with Ferrari

This continuing partnership yields a new shoe model that will have both sneakerheads and gearheads raring to get off the starting line. Puma has launched the ION F sneaker as part of Ferrari’s fashion-led collection, inspired by the factories that tirelessly churn out the Italian carmaker’s masterpieces on wheels. 

According to Puma, the ION F’s design and sock construction take cues from the aerodynamics and engine performance of Ferrari cars. The specific muse in this instance is the SF90 Stradale, Ferrari’s first model featuring a plug-in hybrid powertrain. Flowing lines on the car translate almost directly on the ION F’s silhouette, doing away with unnecessary bulges and ridges for a clean look especially on the shoe’s upper. 

Ferrari SF90 Stradale

Ferrari's SF90 Stradale served as the inspiration for the shoe

A stitched version of the iconic Ferrari stallion lies just below the anatomical ankle opening. Fastening the shoe to the wearer’s foot is as easy as engaging the magnetic fit-lock buckle, referencing the immense G-forces created when whipping the SF90 Stradale around corners. 

The reflective TPU panel hugging the shoe’s heel is wrapped in polyurethane foam and evokes the car’s front spoiler, accompanied by clean mesh details that add height. A Ferrari-branded pull tab leaves little doubt as to which automaker gave Puma its blessing.   

ION F rear

There's no mistaking that iconic typeface

Three colorways are available for the Puma ION F sneaker: Rosso Corsa (the traditional red used by Italian race cars in international competitions), Puma Black, and Puma White. The shoe is now available at both Puma and Ferrari online stores, retailing for £400 (almost Php 27,000).    

ION F black

The ION F looks equally good in black

If even the most affordable Ferrari model is beyond your current pay grade, there might still be a chance to take the Prancing Horse home with you.
More updates on car brands you drive and wear, here at Philkotse.com.

Know more about Ferrari


In the Philippines, Motostrada Inc. located at the Bonifacio Global Center, Taguig City is the official distributor of renowned Ferrari cars nationwide. Aside from modern releases, they also offer pre-owned automobiles and provide maintenance programs for your prized possession. If you're searching for a more convenient way to browse Ferrari cars, go online and visit Philkotse.com. The user-friendly site has a wide selection of new and old models plus, you can enjoy exciting promos and deals. Also, know the latest news, reviews, and information about your other favorite car brands.

Joseph Paolo Estabillo

Joseph Paolo Estabillo


Joseph has been a member of various car clubs since he got his driver's license in 2004 – old enough to remember riding in taxicabs with analog meters, but his fascination with cars goes way back. After nearly two decades of working in broadcast media, he shifted gears by coming on board as Philkotse’s first Filipino member and staff writer in 2017.

Apart from his role in Philkotse as Content Team Lead, Joseph has written episodes for Drive, which has been airing on CNN Philippines for five seasons running. He has also delivered content for various car dealerships based in the U.S., spanning multiple brands such as Alfa Romeo, Maserati, Jeep, Dodge, among others.

Keeping his hopes high and his revs low, he dreams about owning a Kei car when he retires. Hates slow parkers.

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