Maxus Philippines expands with new Bacolod and CDO dealerships 

Updated Aug 24, 2020 | Same topic: Automotive Industry Updates

The brand wants to reach more customers outside of Luzon.

Having set foot in the country in June 2019, automaker Maxus has been redoubling its efforts in penetrating the Philippine market alongside other Chinese-owned marques. The automaker’s lineup currently comprises commercial and passenger vehicles sold under the G10, V80, and T60 model names.

Through its local distributor AC Motors under the Ayala group, Maxus is pursuing an aggressive expansion program, as it opens two new dealerships in the southern Philippines. 

Maxus V80

Maxus offers a lineup of commercial and passenger vehicles for the Philippine market

Maxus Bacolod is located in the city’s bustling Singcang district and is owned and managed by Ponce Automobile Corporation, which brings almost three decades of experience in the automotive business. The branch is the exclusive authorized dealership for Maxus in the entire Negros Island. 

Maxus Bacolod

Maxus Bacolod will have the task of serving the entire Negros Island

Meanwhile, Greencars Mindanao Corporation (GMC) will take the reins for Maxus Cagayan de Oro. Incorporated in 2005, GMC is also no stranger to marketing new vehicles and providing aftersales service, with an extensive network in Cagayan de Oro City, Lanao del Norte, Misamis Occidental, and Zamboanga City. This wide reach spanning almost the entire Northern Mindanao region will definitely benefit Maxus.

Maxus CDO

Maxus Cagayan De Oro is backed by an extensive support network in Northern Mindanao

The choice of dealership locations was no coincidence, at least according to Maxus Philippines General Manager Reginald See. “Both Negros Island and the Northern Mindanao region present challenging, varied terrains, and the automotive market caters to a mix of agricultural, industrial, and commercial needs,” he explains, which plays right to the strengths of the Maxus model range. He adds that the arrival of the G50 compact MPV will complete the automaker’s lineup for both business and lifestyle needs. 

Maxus G50

The G50 compact MPV will soon join the current Maxus lineup

For his part, President Felipe Estrella of Automobile Central Enterprise Inc. marvels at the pace of Maxus’ expansion in the Philippines. “In just a matter of 14 months, we have already established eight dealerships that now cover the entire archipelago. That’s what I call ‘expansion to the Max.’

Now, our customers in Visayas and Mindanao regions will have the chance to experience for themselves Maxus’ 124 years of British heritage, British expertise, and British excellence in the commercial vehicle category.”

Look out for more local auto industry updates with Philkotse.com.

Know more about Maxus

Maxus

Maxus Philippines’ vision is to offer attainable yet quality vehicles to the Filipino people. It is one of the newest automotive brands introduced to the Philippine market. The first product offerings to the local market are the Maxus T60 pickup truck, the Maxus V80 passenger and commercial vans, and the Maxus G10 minivan. Browse through Philkotse.com to learn more about Maxus Philippines and its latest updates. Check out in-depth reviews, latest price list, and specifications of your preferred vehicle variants to find the most ideal auto to suit your preferences.

Joseph Paolo Estabillo

Joseph Paolo Estabillo

Author

Joseph has been a member of various car clubs since he got his driver's license in 2004 – old enough to remember riding in taxicabs with analog meters, but his fascination with cars goes way back. After nearly two decades of working in broadcast media, he shifted gears by coming on board as Philkotse’s first Filipino member and staff writer in 2017.

Apart from his role in Philkotse as Content Team Lead, Joseph has written episodes for Drive, which has been airing on CNN Philippines for five seasons running. He has also delivered content for various car dealerships based in the U.S., spanning multiple brands such as Alfa Romeo, Maserati, Jeep, Dodge, among others.

Keeping his hopes high and his revs low, he dreams about owning a Kei car when he retires. Hates slow parkers.

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