Isuzu PH extends dealer network with new La Union showroom

Updated Oct 26, 2021 | Same topic: Automotive Industry Updates

The car brand widens its presence up north.

Isuzu Philippines Corporation (IPC), in partnership with One Maharlika Motor Sales and Services Corporation, opens a new dealership in La Union. To improve the design, the Isuzu La Union is the 10th dealership in the country to adopt the Isuzu Outlet Standard (IOS), following the renovated Isuzu dealership in Isabela.

New Isuzu La Union dealership

Isuzu La Union

The private ribbon ceremony was graced by executives of IPC headed by its President, Hajime Koso, One Maharlika’s Chairman and President, Mr. Ben Garcia and VP for Admin, Ms. Joyce Garcia. It is also attended by La Union Governor Mr. Justo Orros III and Bauang Vice Mayor Henry Bacurnay, Jr.

“Today, I am proud that despite the difficult situations due to COVID-19 pandemic, Isuzu Philippines Corporation’s newest dealership, Isuzu La Union, is celebrating its grand opening day. Congratulations, Isuzu La Union! Now our La Union customers will enjoy the benefit that our partnership brings – Isuzu’s world-class products and services,” said IPC President Hajime Koso.

New Isuzu La Union dealership with D-Max

The Isuzu D-Max alongside the Traviz

With a lot area of 8,607-sqm., the new Isuzu La Union is constructed with a service area that can accommodate at least two trucks and five light commercial vehicles (LCVs). It is also built with a showroom that can display up to four LCVs and one truck.

Isuzu Philippines’ LCV lineup consists of the D-Max and the mu-X. The Isuzu D-Max is a rugged pickup truck that comes with modern design elements and the latest safety techs. Under the hood, the Japanese truck is powered by either a 1.9-liter turbo diesel engine (148 hp and 350 Nm of torque) or a 3.0-liter turbodiesel engine (187 hp and 450 Nm of torque).

New Isuzu La Union dealership

Isuzu reaches more car buyers up north

On the other hand, the Isuzu mu-X is the Japanese automaker’s entry to the local midsize SUV segment. The PH-spec mu-X recently went a major overhaul to welcome its second-generation model. Powering the midsize SUV are the same engine options as its pickup truck sibling.

Car buyers can see and test drive both the said Isuzu LCVs in the new Isuzu La Union dealership. Interested individuals may visit the dealership from 8:00 a.m. to 5:00 p.m., Mondays to Saturdays.

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Know more about Isuzu mu-X 2023

Isuzu mu-X

The Isuzu mu-X Philippines 2023 is the Japanese marque's entry to the 7-seater midsize SUV, which is based on its pickup truck sibling, the Isuzu D-Max. It is offered in five variants with a price that ranges from Php 1,595,000 to Php 2,460,000. For the Philippines market, the Isuzu-made SUV has two available engine options. The smaller one is a 1.9-liter RZ4E Bluepower turbodiesel capable of making up to 148 horsepower and 350 Nm of torque. It can either come with a six-speed manual transmission, or a six-speed automatic transmission. Meanwhile, the larger engine option for the mu-X is a 3.0-liter inline-4 turbodiesel. At most, this mill can produce up to 187 horsepower and 450 Nm of torque. Only a six-speed automatic transmission is available with this engine.

Dimensions-wise, the mu-X is 4,850 mm long, 1,870 mm wide, and 1,825 mm high, with a wheelbase and ground clearance rated at 2,855 mm and 235 mm, respectively. Locally, this midsize SUV is competing against the likes of the Toyota Fortuner, Nissan Terra, and Mitsubishi Montero Sport.

₱ 1,595,000 - ₱ 2,460,000

Rex Sanchez

Rex Sanchez


Rex Sanchez grew up in Saudi Arabia where he saw and got into the automotive scene. He started his career for an aviation company in the said region, writing about turbines and rotors which are later distributed for educational purposes. And now, he joined as a staff writer. Currently, he is the youngest on the team and is more than ready to grow in the field.


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