Hyundai PH expands network with Silang dealership opening

Updated May 03, 2021 | Same topic: Automotive Industry Updates

This is the car brand’s 41st dealership in the country.

Hyundai Asia Resources Inc. (HARI), the official distributor of Hyundai vehicles in the country, opened the new Hyundai Silang dealership in Cavite via a virtual ceremony. The new dealership is expected to further expand the brand’s network in the country considering that Cavite is a populated and fast-growing province.

Hyundai Silang launched

New Hyundai Silang

With the growing cases of COVID-19, the Hyundai Silang has adopted Hyundai’s Guidelines for Protection and Safety (GPS) to assure everyone’s safety and well-being within the dealership. For those who aren’t able to visit the new dealership for health reasons, the brand has rolled out the D2D Program which provides home service to customers.

“Today, we stand at the front lines of a new revolution in our struggle to overcome the devastating impact of COVID-19. We at Hyundai are one with the people of Silang in restoring and revitalizing local businesses,” said HARI President and CEO Ma. Fe Perez-Agudo.

New Hyundai Silang opening

The opening ceremony was graced by Hyundai officials

The new dealership is led by dealer principal William Chiongbian II. Hyundai Silang is the sixth dealership under Hyundai Alabang, Inc. It will improve the brand’s presence in the southern part of Metro Manila alongside Hyundai Alabang and Hyundai Las Piñas.

Silangeños can now take a closer look at the wide array of vehicles the Korean car brand offers in the country. Starting from HARI’s entry-level vehicle, the Reina subcompact sedan, to the premium Palisade midsize SUV that is priced at Php 3,240,000.

Hyundai Silang dealership opening

Serving customers with respect to the ongoing health crisis

“We are here to help move people and businesses and, ultimately, contribute to driving the much-needed economic recovery at the municipal, provincial, and regional levels. We put our extensive portfolio of safe and reliable vehicles and the skills, hard work, and dedication of our employees to the service of the Silangeños in the New Normal,” said Hyundai Silang dealer principal William Chiongban II.

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Know more about Hyundai Reina 2022

Hyundai Reina

The Hyundai Reina is a four-door, subcompact sedan for the Philippine market. Locally, this sedan has four different variants. These are the Reina GL 1.4 MT, Reina GL 1.4 AT, Reina GL 1.4 MT (w/ Apple CarPlay/Android Auto), and the Reina GL 1.4 AT (w/ Apple CarPlay/Android Auto). The Hyundai Reina 2022 Philippines price ranges from Php 683,000 to Php 783,000. 

Under the hood of the Reina is a 1.4-liter inline-4 gasoline engine paired with a five-speed manual tranny, or a four-speed automatic gearbox. At maximum, it can make up to 94 horsepower and 132 Nm of torque. All power is then sent to the car’s front wheels. 

Size-wise, the Reina is 4,300mm long, 1,705mm wide, and 1,460mm in height. It also has a wheelbase length of 2,570mm, and a ground clearance of 150mm. 

Locally, the Hyundai Reina’s direct rivals is the Suzuki Dzire and Kia Soluto. Other vehicles in its class also include the Toyota Vios, Mitsubishi Mirage G4, Nissan Almera, Suzuki Ciaz, etc. 


Rex Sanchez

Rex Sanchez


Rex Sanchez grew up in Saudi Arabia where he saw and got into the automotive scene. He started his career for an aviation company in the said region, writing about turbines and rotors which are later distributed for educational purposes. And now, he joined as a staff writer. Currently, he is the youngest on the team and is more than ready to grow in the field.


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