Ford Maverick set to square up with Hyundai Santa Cruz pickup truck

Updated Jun 07, 2021 | Same topic: Automotive Industry Updates

Ford teases the compact pickup truck’s rear.

Ford will soon welcome another pickup truck to its family called the Maverick. It will sit below the F-150 full-size and Ranger midsize pickup truck in terms of size, making it the smallest in the Blue Oval company’s lineup of pickup trucks.

Ford Maverick rear view

The all-new Ford Maverick compact pickup truck

In consideration of the Ford Maverick’s size, one can say that it is more of a lifestyle pickup truck instead of a workhorse vehicle. Ford will be marketing the all-new compact pickup truck to those car buyers who don’t necessarily need a large and rugged pickup truck.

No official specifications have been released by the American car brand just yet. But the teaser video released by Ford suggests that the Maverick will have a hybrid powertrain. The Ford Maverick is also set to head-to-head against the Hyundai Santa Cruz pickup truck that was launched earlier this year. The Maverick could most likely come with similar dimensions as the Santa Cruz, which caters to individuals who are looking for a compact urban pickup truck.

Gabrielle Union in Ford Maverick

It could come with a sunroof as seen in this photo of Gabrielle Union in the truck

The all-new compact pickup truck is slated for a global reveal on June 8, 2021. American actress Gabrielle Union will be helping Ford in unveiling the new Maverick through her Instagram and Tiktok channels. Ford’s social channels including Hulu and its new Tiktok channel will also take part in showcasing what the Maverick can offer in the market.

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This is, however, not the first time Ford is using the Maverick nameplate. The American car brand first used the nameplate in 1970 for its short-lived compact sedan that can be configured to either a 2-door or 4-door body layout. It should be interesting to see how the new Maverick compact pickup truck will rebuild the nameplate.

Gabrielle Union in Ford Maverick

Gabrielle Union and Ford will reveal the new Maverick on June 8

The all-new Ford Maverick is a testament to the Blue Oval company’s push to further improve its pickup truck lineup. Recently, Ford launched the electrified version of its best-selling F-150 truck called the F-150 Lightning as part of the car brand’s electrification plan.

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Rex Sanchez

Rex Sanchez

Author

Rex started off his career in the aviation industry before entering Philkotse as a staff writer. Two things excite him the most: first is staying up to speed with the latest news in the industry that uses engines as their heart and soul. The second is imparting them in a well-detailed manner. His passion for anything with wheels started when he was young – from Tamiyas to family-friendly sedans, and anything in between.

Someday, Rex only wishes to drive on random highways with friends in a third-gen Mitsubishi Delica with aftermarket sunroofs, if he couldn’t get the Starwagon Super Exceed edition.

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