The Philippine automotive industry is filled with a lot of industry players that offer their respective brand-new cars for sale. Through the years, the local automotive market is arguably saturated with Japanese cars as Toyota Motor Philippines lead the pack.
However, the local market saw a resurgence of Chinese car brands such as Maxus, Chery, and Geely in 2019. Maxus has recently expanded its local model line-up with the launch of the G50 MPV.
While Chery made its comeback in the Philippine market and introduced an all crossover model lineup including the Tiggo 2 and the Chery Tiggo 8. On the other hand, Geely took the market by surprise as its Coolray skyrocketed to achieving notable unit sales. In fact, it is the top-selling subcompact crossover in the Philippines in October 2020 with 205 units sold.
2020 Geely Coolray
One of the reasons for the Coolray’s success in the Philippines is its bang-for-the-buck price tag. It comes with a starting price of Php 978,000 while its top-spec variant comes at Php 1,198,000. Moreover, the exterior and interior styling of the Coolray is notable.
So, what does this have to do with Hyundai Philippines? Well, Hyundai Motor Company (HMC) is set to have its first manufacturing plant in Southeast Asia that will be located at the Deltamas Industrial Complex in Indonesia. The said plant is expected to begin operation in the second half of 2021.
Hyundai's plant in Indonesia to begin operation next year
As such, when the said plant goes operational, Hyundai cars bound for the Philippine market would most likely be sourced from Indonesia. This means that the model lineup of Hyundai PH will come with lower price tags due to the ASEAN Free Trade Area (AFTA), which is an agreement that eliminates tariff or import tax.
By potentially lowering the prices of its model lineup through AFTA, Hyundai Philippines can square up even better with its competitors in the market. It could even undercut the market shares of other Chinese cars sold in the Philippines.
2021 Hyundai Venue
Hyundai’s plant in Indonesia will initially produce compact sport utility vehicles and sedans. It is also expected to manufacture hybrid and electric vehicles in the future. In a report by Autoindustriya, the first two models to be produced at the Indonesia plant is a small four-door sedan as well as a small five-door hatchback.
The sedan will start production by the third quarter (Q3) of 2022 while the hatch will be in Q4 2022. Autoindustriya added that the plant will produce a small seven-seater MPV in Q2 2022.
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Know more about Hyundai Venue
The Hyundai Venue is a subcompact crossover that first made its world debut at the 2019 New York International Auto Show. During its global launch, Hyundai said that the Venue is packed with a host of premium driver safety and convenience technologies and is the perfect fit for those seeking a seamless combination of style and versatility. In the Philippines, the Hyundai Venue competes in the competitive subcompact crossover segment that includes vehicles such as the Kia Stonic, Ford EcoSport, Geely Coolray, among others. Venue conveys a fun, yet functional design in a versatile and modern compact package. It comes with a bold and composed stance as well as a striking exterior design. Inside, the Hyundai Venue features an interior that emphasizes openness with a horizontal layout. It can accommodate up to five occupants. Moreover, it comes with an 8-inch infotainment touchscreen that has Apple CarPlay and Android Auto compatibility. The 2021 Hyundai Venue comes in at Php 915,000 for the base GL and Php 985,000 for the top-spec GLS, both sourced directly from Hyundai’s facilities in Ulsan, South Korea.
Martin is the Content Editor of Philkotse. Aside from his interest in cars, he loves to read crime-thriller novels, play basketball (note: video game only), eat tapsilog, and go for random road trip adventures.