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Honda Cars Philippines, Inc. (HCPI), Honda’s automobile business unit in the Philippines welcomes Mr. Masahiko Nakamura as its new president, effective April 1, 2020.
Nakamura-san will replace Mr. Noriyuki Takakura, who was appointed as the president of HCPI on April 1, 2017 and held the position in HCPI for three years. Takakura-san will bestow his 18 years of experience working in Honda to Honda Automobile (Thailand) Co., Ltd. (HATC).
Some of the accomplishments by HCPI during Mr. Takakura’s term are the launching of its 2nd generation Honda Brio and its 10th generation Honda Accord.
In addition, he aided HCPI in receiving five awards in Auto Focus Media’s Choice Awards on October 16, 2019, and helped Honda Philippines to rank number one in the J.D. Power 2019 Sales Satisfactory Index.
Mr. Masahiko Nakamura, president of Honda Cars Philippines, Inc.
Since 2016, Mr. Nakamura has held deputy general manager positions in various divisions at the Honda Motor Co., Ltd. headquarters in Japan, gaining expertise in sales, business strategy, and marketing. Overall, Mr. Nakamura has more than 30 years of experience in Honda automobile operations. He previously held managerial posts for Honda in Thailand and Indonesia.
The newly appointed president of HCPI faces a tough challenge as Honda Cars Philippines closed its factory in Santa Rosa, Laguna affecting approximately 380 workers.
Trade Secretary Ramon M. Lopez further clarified this issue by saying that the suspension of HCPI’s factory in Laguna was a decision prompted by Honda’s headquarters. Nakamura-san will be working from Honda’s headquarters to a workplace with no manufacturing sector.
With all the challenges presented, the new HCPI top executive still looks forward to sharing his expertise with the local team as he hopes to steer Honda’s automobile business through a challenging and evolving automotive landscape.
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