As the first sedan in Geely Philippines’ model lineup, the Emgrand already has certain expectations to meet, chief of these being a target of 3,000 units sold for 2022. Another goal of the automaker is to make the subcompact sedan an ubiquitous presence on the road by encouraging its use in taxi and transport network vehicle service (TNVS) fleets.
2022 Geely Emgrand | Philkotse Quick Look
Speaking at the Emgrand’s online launch last February 25, Sojitz G Auto Philippines (SGAP) Deputy General Manager for Marketing MJ Del Pilar said that the Emgrand is set to fulfill a variety of roles for the market.
“When we did the study and all the research that we conducted for the Emgrand, we considered all possible customer segments,” he explained. “That includes also corporate fleet accounts and also taxi companies and TNVS companies such as Grab, so that we are able to serve and satisfy basically all the segments that are familiar and who would like to choose this segment of the passenger car segment.”
The Emgrand's generous trunk should have no problem carrying luggage and other cargo
This was seconded by SGAP General Manager for Sales & Marketing Froilan Dytianquin, who is counting on the model’s pricing as one of its strong points. “I believe that the TNVS is one market that we’re looking at, and we believe that the Filipino deserves a better vehicle, especially for this Grab market,” he noted.
“Given the pricing competitiveness of the Emgrand, I believe we can also tap this TNVS market, and most of them are probably looking for a replacement already, so probably we’re in a good time to offer the Emgrand this year.”
Geely Philippines is reportedly testing the waters for a base Emgrand variant
At launch, the Emgrand comes in the Comfort and Premium trim levels priced at Php 798,000 and Php 908,000, respectively. SGAP is eager to demonstrate the model’s versatility to customers, and one feature that could prove advantageous in this regard is the 60:40 split-fold rear seats complementing the Emgrand’s 500-liter trunk space.
“Actually there’s no restriction for the Emgrand…if the taxi companies would like to purchase these cars and use (them) as taxis,” Dytianquin said. “But right now we’re also studying a base model which can be used specifically for taxi use. That one will probably come later as we study the market demand.”
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Know more about Geely Emgrand 2024
The Geely Emgrand is a five-seater subcompact sedan. For those unaware, this model is now in its fourth generation, and its first-gen model was initially launched way back in 2010.
Locally, the Emgrand has three variants. The entry-level Emgrand S is priced at Php 753,000, the mid-spec Emgrand Comfort is priced at Php 945,000, and the top-spec Premium retails at Php 999,000.
Under the hood, the Philippine-spec Emgrand uses a 1.5-liter engine capable of making up to 102 horsepower and 142 Nm of torque. The said engine is then paired with a continuously variable transmission. Power is sent to its front wheels.
The Geely Emgrand sedan competes against the likes of the Toyota Vios, Suzuki Ciaz, Mitsubishi Mirage G4, Honda City, Mg 5, Nissan Almera, Changan Alsvin, among others.
Geely Emgrand: Here Comes a New Sedan Challenger! - Philkotse Quick Look
>>> New and used Geely Emgrand 2024 for sale in the Philippines
Geely Emgrand Launch
The fourth-gen Geely Emgrand made its debut in May 2021. Geely Philippines then officially launched the said model online on February 25, 2022.
Geely Emgrand Exterior
Style-wise, the Geely Emgrand, assumes a sleek and dignified exterior. It isn’t leaning towards sportiness, but it won’t look out of place when parked beside executive sedan models.
Size-wise, the Philippine-spec Emgrand has a length of 4,638mm, a width of 1,822mm, and a height of 1,460mm. It also has a wheelbase length of 2,650mm, as well as a ground clearance of 122mm.
Safety and Technology
For on-board entertainment, the Emgrand comes standard with an eight-inch touchscreen headunit with smartphone mirroring software. The Emgrand Premium then gets six speakers, while the Comfort trim gets four speakers.
Safety-wise, the top-spec Premium variant comes with front airbags, front side airbags, and side curtain airbags. Both the Comfort and the Premium trims are equipped with anti-lock braking, traction, and stability control, hill-start assist, cruise control, parking sensors, and a rear parking camera.
All trims also come with a tire pressure monitoring system, speed-sensing door locks, and an engine immobilizer.
Geely Emgrand Interior
Like other subcompact sedans in the Philippines, the Emgrand is able to seat up to five. The top-spec Premium then has a digital gauge cluster, a sunroof, leatherette and suede seats, a power-adjustable driver's seat, and an electronic air-conditioning system.
The local version also comes with a flat-bottom steering wheel, plenty of soft-touch surfaces, and a roomy rear cabin.
Geely Emgrand Chassis
The Geely Emgrand is based on Geely’s B-segment Modular Architecture. It shares this platform with the Geely Coolray, and many other Geely products.
Like other subcompact sedans in the Philippines, the Emgrand assumes a front-engine, front-wheel-drive model. For suspensions, it uses a MacPherson strut for the front and a torsion beam for the rear. Braking is then handled by disc brakes for all four wheels.
Both the Comfort and the Premium Emgrand trims also come with an electronic parking brake with an auto brake hold function.
Geely Emgrand Engine
For engines, the Geely Emgrand will use a 1.5-liter inline-4 gasoline engine. It can make up to 102 horsepower and 142 Nm of torque. It is then paired with a CVT.
Geely Emgrand 2024 Price List
Let's check out the Geely Emgrand 2024 price in the Philippines.
| Variants | Price |
|---|---|
| Geely Emgrand S 1.5 MT | ₱753,000 |
| Geely Emgrand Comfort 1.5 CVT | ₱945,000 |
| Geely Emgrand Premium 1.5 CVT | ₱999,000 |
₱ 753,000 - ₱ 999,000
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