Geely Philippines now has a new President & CEO

Updated Apr 28, 2021 | Same topic: Automotive Industry Updates

Yosuke Nishi will officially take on his new role on May 1. 

Filipinos have witnessed the growth of Geely’s business network in the country since the brand was launched in 2019 under Sojitz G Auto Philippines (SGAP). When the Chinese carmaker first started, it only offered the Geely Coolray subcompact crossover under one dealership in North EDSA.

Despite the humble beginnings, Geely Auto, led by SGAP President and CEO Mikihisa Takayama, managed to open 10 more dealerships in less than two years, with Geely Makati as the latest addition. It has also introduced two more models in the Philippine lineup which are the Azkarra and the 7-seater Okavango.

Yosuke Nishi from SGAP

Soon-to-be SGAP President and CEO Yosuke Nishi

Now, the company has decided to move forward in the local market with a new President and CEO named Yosuke Nishi. He is currently the Executive Vice President of SGAP and will be appointed as the head of the company starting May 1, 2021. Meanwhile, Mikihisa Takayama will be assigned to a new role in Sojitz Corporation in Tokyo, Japan.

“Since I am really fascinated by the Filipino culture, I wanted to come back to the Philippines. And during my short stay in Japan, I had been visiting the Philippines for the preparation of the establishment of SGAP. I have worked on getting approval from Sojitz to establish the Geely business,” said SGAP’s incoming President & CEO Yosuke Nishi.

SGAP President Mikihasa Takayama

SGAP President and CEO Mikihasa Takayama

Yosuke Nishi has been around SGAP since 2019, but has already started his career in the Philippine automotive industry as an executive from 2012 to 2018. Since he has been around for quite some time, he admitted that he learned to love the country and the Filipinos.

“Since SGAP, the Geely business in the Philippines, is my baby, I felt the need to grow it together with our customers and business partners. I want to assure everyone that SGAP/Geely Philippines can give the best services and experiences to the customers,” concluded Nishi.

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Know more about Geely Coolray 2024

Geely Coolray

The Geely Coolray 2024 is a subcompact crossover. In the local market, this model has three variants with a price ranging from Php 1,083,000 to Php 1,299,000.

Under the hood of the Coolray is a 1.5-liter inline-3 turbocharged gasoline engine capable of making up to 177 horsepower and 255 Nm of torque. It is then linked to a seven-speed wet-type dual-clutch gearbox sending power to its front wheels.  

Size-wise, the Coolray is 4,330mm long, 1,800mm wide, and 1,609mm in height. It also has a wheelbase length of 2,600mm.  

Locally, the Coolray competes against the likes of the Toyota Raize, Nissan Kicks, Hyundai Creta, Kia Seltos, Mazda CX-3, Honda HR-V, Chevrolet Tracker, MG ZS, among others.  

Better Crossover: Geely Coolray or Changan CS35 Plus? - Philkotse Comparison Review

>>> New and used Geely Coolray 2024 for sale in the Philippines

Geely Coolray Launch

Launched in September 2019, the Geely Coolray was introduced with three variants: the Comfort Turbo, the Premium Turbo, and the Sport Turbo. In 2022, Geely Philippines axed the Sport variant.  

A special edition version was available for a time. But when the marque updated the model into the Coolray for 2024, the SE variants including the SE Sport trim made a return.

Geely Coolray Exterior

Depending on the variant, the Coolray is equipped with a power liftgate, LED lighting, power-folding side mirrors, and a sporty-looking roof-mounted spoiler. Other trims come standard with halogen lighting, projector halogen headlamps, and a manual liftgate. All come kitted out with LED daytime running lights.  

The top-spec SE Sport and the mid-spec SE Premium then ride on a set of 18-inch alloy wheels. The entry-level SE Comfort meanwhile gets a smaller 17-inch set. 

Geely Coolray Interior

Step inside the Coolray and you’ll find a cabin that can comfortably accommodate five occupants. It also has a default cargo volume of 330 liters.  

On the top-spec SE Sport model, it gets power-adjustable seating, a leather steering wheel, and a single-zone automatic air-conditioning system. Standard on all variants is a 60:40 split folding rear seat.

Technology & Safety Features

Handling the entertainment needs of the Coolray's occupants is a 10.25-inch touchscreen headunit. For connectivity, it uses QD Link. The said touchscreen is then connected to a six-piece speaker system.

Available as standard to the Coolray is an array of safety features. These include anti-lock braking, traction control, stability control, and hill-descent control. The higher-spec models add on to those with a reverse and blind spot monitor, while the top-spec SE Sport gets a 360-degree view monitor.

Both the SE Premium and SE Sport also come with Smart Keyless Entry and tire pressure monitoring. Only the SE Sport comes with an active park assist system.

Standard on all Coolray variants are dual front airbags. The SE Premium and SE Sport meanwhile get additional side airbags, while only the SE Sport comes with curtain airbags. 

Geely Coolray Platform & Chassis

The 2024 Geely Coolray uses the Geely B-Segment Modular Architecture Platform which it shares with the Emgrand sedan, and other cars sold by Geely and its subsidiaries worldwide.  

For suspensions, it uses a MacPherson strut for the front and a torsion beam suspension for the rear. Braking is then handled by a ventilated front disc brake and a solid rear disc brake. All trims also come with an electronic parking brake with an auto-hold function. 

Engine & Drivetrain

The 2024 Geely Coolray uses a 1.5-liter inline-3 turbocharged gasoline engine paired with a seven-speed wet-type dual-clutch gearbox. At maximum, it can produce up to 177 horsepower and 255Nm of torque. 

Geely Coolray 2024 Price List

Let's check out the Geely Coolray 2024 price in September in the Philippines.

 Variants  Price
Geely Coolray 1.5 Comfort Turbo SE ₱1,083,000
Geely Coolray 1.5 Premium Turbo SE ₱1,218,000
Geely Coolray 1.5 Sport Turbo SE ₱1,299,000

Geely Coolray FAQs

1. What type of car is the Geely Coolray?

The Geely Coolray is classified as a subcompact crossover.

2. When did the Geely Coolray arrive in the Philippines?

The Coolray entered the Philippine automotive market in September 2019.

3. Is the Geely Coolray fuel efficient?

According to Philkotse's test drive, the Coolray's fuel consumption averages from 14.6 - 16.4 km/l with normal driving conditions.

4. Which the Geely Coolray is best?

If you want the brilliant conversation starter and/or if you actually have trouble with parking then get the Coolray Sport. If you really want to enjoy a vehicle with less electronic knick-knacks, then get the Coolray Comfort.

 

₱ 1,083,000 - ₱ 1,299,000

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Rex Sanchez

Rex Sanchez

Author

Rex Sanchez grew up in Saudi Arabia where he saw and got into the automotive scene. He started his career for an aviation company in the said region, writing about turbines and rotors which are later distributed for educational purposes. And now, he joined Philkotse.com as a staff writer. Currently, he is the youngest on the team and is more than ready to grow in the field.

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