Tetsuya Fujita to replace Murakami as Isuzu PH president 

Updated Dec 12, 2022 | Same topic: Automotive Industry Updates

The incoming head has three decades of experience under Isuzu.  

By the beginning of 2023, the Isuzu Philippines Corporation (IPC) will be getting a new president. Appointed to this post is Tetsuya Fujita, who is currently a Senior Executive of Isuzu Motors Limited Japan (IML).  

A picture of the Isuzu Philippines headquarters

IPC will be getting a new leader starting 2023

Far from being a rookie, Fujita-san has extensive experience in the automotive industry. In fact, he has already worked with Isuzu for three decades, and he previously held leadership positions in regions like Latin America and the United States. 

Outgoing IPC President Noboru Murakami will then take the helm of Isuzu North America. In his tenure as the IPC President, he has managed to maintain IPC’s position as the number one truck brand in the Philippines. 

Murakami-san also ensured the continuation and adoption of transitioning to 100 percent renewable energy use for IPC’s plant operations. It was also under his leadership that IPC managed to further expand its dealership network to a wider nationwide customer base. Lastly, he also ensured that IPC had weathered the storm that was the COVID-19 pandemic, which caused adverse effects to the Philippine car industry as a whole.  

A picture of the Isuzu D-Max LS-E

The Isuzu D-Max LS-E, IPC's top-of-the-line midsize pickup truck

With the entry of Fujita, it is expected that he will continue Murakami’s efforts in maintaining Isuzu’s position as the country’s number one truck brand. His three decades of experience that was mentioned after all, has afforded him extensive knowledge of light commercial trucks.  

Speaking of being the top truck brand in the Philippines, it also looks like IPC will be achieving that distinction for the 23rd consecutive time by the end of 2022. Will Fujita eventually lead IPC to its twenty fourth year as the king of trucks in the Philippines? What new programs and initiatives does he have in store for the brand? 

Stay tuned here on Philkotse for more car news, automotive industry updates, and the latest car reviews. 

Know more about Isuzu


Isuzu Philippines Corporation (IPC) is staying strong in the local market despite having two passenger vehicles only for 2023. These Isuzu models include the Isuzu D-Max and Isuzu mu-X, with the Isuzu Traviz as the light commercial vehicle entry. The cheapest Isuzu in the Philippines is the Isuzu D-Max which starts at Php 862,000 for the RZ4E 4x2 Single Cab MT variant. Meanwhile, the most expensive Isuzu vehicle in the local lineup is the Isuzu mu-X with a starting price of Php 1,595,000 for the RZ4E 4x2 LS AT. The current lineup consists of one pickup truck and one midsize SUV which are the D-Max and mu-X, respectively.

In addition to the monthly updated Isuzu car price list, Philkotse.com always ensures that it is the address that provides all the best promotions from all dealers in the Philippines along with the prepaid and paid programs, and the lowest monthly contribution that car buyers cannot ignore.

Check out Philkotse.com to know more about Isuzu models, the latest price list, as well as the latest news, reviews, updated specs, and other information on the website.