Ford Philippines launches the globally recognized Driving Skills for Life (DSFL) program, which is now in its 13th year in the country. This is part of the company’s Global Caring Month celebrated every September.
Ford Philippines brings back Driving Skills for Life
Under the program, participants will be taught about safe driving as well as basic vehicle dynamics and handling, fuel-efficient driving, anti-distracted driving, driving in various conditions, and government regulations.
To adapt to the new normal, Ford Philippines will also include timely car maintenance tips that can be handy during the pandemic. Some of which include car sanitation, disinfection, and pandemic car care and maintenance tips.
Tuason Racing School will still be the partner of Ford Philippines in making the DSFL a successful program. But this year, in consideration of the ongoing global health crisis, the educational driving program will be held virtually.
The program aims to educate Filipino motorists regarding cars
The training facilitator will aim to provide interactive training sessions with more instructional videos, games, and contests. Also, radio personality Sam YG and beauty queen Michelle Dee are this year’s Ford road safety ambassadors, helping grow the program in the digital space.
Ford Philippines said that a number of DSFL sessions will be open to the public to register and participate. Interested individuals may visit the car brand’s Facebook page for more updates.
“We’re are excited to bring the DSFL back this year as part of our Global Caring Month, bringing to life our long-standing advocacy on road safety on the digital platform,” said Ford Philippines AVP for Communications EJ Francisco.
In turn, the roads are expected to be a safer place
In the previous DSFL program, Ford vehicles such as the EcoSport, Escape, and Everest were made available to be driven by participants. The EcoSport is expected to make an appearance in the instructional videos, as well as the Territory which recently celebrated its 5,000 sales milestone in less than a year.
“This year, we are making the DSFL a more relevant training program for our participants by sharing the necessary driving habits and skills as they navigate the roads in the new normal,” added Francisco.
The program has been long serving Filipinos
The DSFL has been educating Filipino motorists since 2008, with a network that extends to Davao. It has trained over 26,000 drivers since it was introduced in the country, while being a consistent award recipient including the 4th Driven to Serve Awards by the Society of Philippine Motoring Journalists (SPMJ) in 2020.
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Know more about Ford EcoSport 2021
The EcoSport from U.S. auto giant Ford belongs to the best-selling subcompact crossovers in the Philippines, which acquired its major redesign in August 2018. It is best known for its flexibility, a sleeker exterior, and a new option for its engine that can compete within the Philippine market with greater range. A floating display screen measuring 8 inches is equipped with Ford's SYNC 3, which is available in the Titanium variant. It is the most apparent feature in the cabin of the Ford EcoSport. Ford Philippines offers the Ford EcoSport is available in four trims: 1.5 Ambiente MT as the base variant, 1.5 Trend MT, 1.5 Trend AT, and the 1.0 Eco-Boost Titanium AT. The advantages of the top-of-the-line Titanium variant includes an automatic start and stop engine system and six airbags. Ford EcoSport is now offered in two engine options. Ford kept the 1.5L Inline 4-Cylinder Ti-VCT petrol power plant but with improved performance. It now produces 121 horsepower and torque power of 1150 Nm. The other engine option is the smaller 1.0L Turbocharged Eco-Boost engine. It can generate 123 horsepower and torque power of 170 Nm. Furthermore, aside from the current five-speed manual gearbox, there is a new six-speed conventional A/T as well.