1. Chevrolet's troubles in Southeast Asia
A year ago, Chevrolet had retreated from the Malaysian market, citing low sales figures. Now, the American carmaker has issued a statement saying that they will no longer be selling cars in Indonesia by the end of the first quarter or March 2020, although they will be continuing aftermarket support for owners of existing Chevrolet vehicles.
Chevrolet models like the Trax were fairly popular in Indonesia. But alas, it wasn't enough
According to Hector Villareal, president for General Motors Southeast Asia, the company is taking action to realign their resources and capital towards more profitable markets, consistent with the company’s universal strategy to become more sustainable in terms of profit.
"in Indonesia, we lack the scale and domestic manufacturing footprint to sustainably compete in the volume segments of the market. These factors have also made our operations more exposed to broader factors in Indonesia, like softening commodity prices and foreign currency pressures," he added.
This is reflected on Chevrolet Indonesia’s 2019 year to date sales report, indicating sales of a mere 970 cars, or 0.1% of the market share out of 753,594 cars sold in Indonesia.
The Colorado, Spark, and the Trax, three out of the four models sold by Chevrolet Indonesia
2. How does it look here in the Philippines for Chevy?
In the Philippine market, Chevrolet had also posted a drop in sales with 4,017 units in 2018, a sharp drop from 5,949 units sold during the prior year. In the first eight months of this year, Chevrolet has managed to sell only 1,884 units.
The Association of Vehicle Importers and Distributors (AVID) performance report as of August 2019 reveals that The Covenant Car Company Inc. (TCCCI) Chevrolet's official Philippine distributor, has fallen behind industry peers such as Suzuki Philippines, Inc. Ford Group Philippines Inc. and Hyundai Asia Resources Philippines Inc.
Chevrolet Philippines' latest release is the 2020 Colorado Trail Boss
So, does Chevrolet Philippines, and by extension Chevrolet Southeast Asia, have plans to address this? Will they release new versions of their top-selling trucks? Will TCCCI focus more instead on developing the MG brand and its models, which they’re also distributing here in the country?
That last part might be right on the money, since MG's vehicles like the MG6 and the ZS are gaining traction among Filipino customers as of late.
For now, though, we'll have to wait and see what happens.
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Know more about Chevrolet
Chevrolet Philippines currently has over 29 dealerships nationwide and a highly-awarded portfolio. The brand has been recognized for having excellent Vehicle After Sales Services in the country for two consecutive years (2011 and 2012), granted by the independent award-giving body, J.D. Power Asia Pacific. Stay up to date on your favorite Chevrolet models through Philkotse.com. Everything you need to know about your vehicle of choice is now all in one place – from reviews and latest prices to special promotions. Browse through countless automotive options to find the most ideal car for you.
Cesar G.B. Miguel
Cesar is a graduate of AB English with previous experience working as a freelance writer for varied internet publications in-between his former stints in the Pharmaceutical Industry, and later as a First Aid Provider and Training Staff at the Iligan City Disaster Risk Reduction and Management Office.
Since childhood, Cesar has been keenly interested in cars. He has learned the ins and outs of these marvelous vehicles and is a competent amateur mechanic who is keen on sharing his knowledge.
Cesar is perceptive of car culture in general – not only in the Philippines but in global regard, as well. His knowledge ranges from the prevalent stories and trends among car enthusiasts around the world, to closely following the latest local and international developments in the automotive industry.