Breaking news! Subaru officially joins the Toyota Group

Updated Apr 13, 2021 | Same topic: Automotive Industry Updates

Subaru officially joins the Toyota Group. It's not a merger though nor is it a takeover. So what is it and what will it mean for Subaru models?

Toyota to Subaru: “One of us, one of us, one of us”

It's official: Subaru Corporation has joined Toyota.

This was already announced as far back as September 2019 but was only made official this month through a Toyota Motor Corporation filing in Japan to increase its stake in Subaru from 16.8% to 20%, effectively making the latter a Toyota Group company.

Subaru BRZ RAIU VS Toyota 86 TRD - The FINAL Editions

While this is seen to significantly strengthen the ties between the two companies, Subaru will not necessarily be a fully-owned Toyota subsidiary, at least not yet. 

There are no immediate plans to develop co-built vehicles like the Subaru BRZ Toyota 86but the acquisition does open a new chapter in Subaru's book. An electrifying one. 

A picture of the Toyota logo and Subaru logo side by side

When it comes to research and development, two companies are always better than one

Great changes for Subaru

Subaru stands to benefit from Toyota's know-how in electric vehicle technology, and are keen on applying this expertise across its model lineup. The company's objective is for electric or hybrid vehicles to comprise 40% of its global sales by 2030.  

subaru brz

The acquisition brings about major changes in Subaru's lineup

The Toyota-Subaru partnership could also lead to the possibility of developing more all-wheel-drive, hybrid-powered vehicles, even as current AWD Subarus like the Forester and Outback will likely have versions that use Toyota's hybrid system.

>>> Have a better view of: 

"ToyoBaru" is a thing now but…

Subaru President Tomomi Nakamura gave his assurance that Subaru will still be its own distinct brand, and will continue to live up to the expectations of customers, fans and enthusiasts.

A picture of the Toyobaru badge

This aftermarket logo has been a thing since the BRZ/86. Now it's official!

The matter of Subaru's brand identity has been brought up several times especially on Reddit, with some users expressing concern that Subaru might lose their “lovable, weird but fun ways”. It appears that those fears have been largely unfounded, and Subaru fans can rest easy - for now. 

For more automotive industry news, keep reading here on Philkotse.com.

Know more about Toyota

Toyota

For the local market, Toyota Philippines offers 22 car models. The most affordable of these is the Toyota Wigo hatchback. Toyota also has three sedan models namely the Vios, the Corolla Altis, and the Camry. It then has one entry to the pickup truck segment, the Hilux. For coupes, Toyota Philippines offers two models: the GT 86 and the Supra. The Toyota local SUV segment has four models. These include the Fortuner, Land Cruiser, and Land Cruiser Prado. The Toyota MPV segment for the Philippines has three models: the Avanza, Rush, and the Innova. Then there are two Toyota vans in the Philippine market: the Hiace and the Hiace Super Grandia. For hatchbacks, there's the Wigo, the GR Yaris, Prius, and the Yaris, while the minivan segment then has the Alphard. And lastly, the crossovers sold by Toyota include the Corolla Cross, and the RAV4.

Here at Philkotse.com, we provide the complete Toyota Philippines Price list for 2023, which we update on a monthly basis. Besides that, we also list the latest and hottest car promos ranging from low monthly amortizations, cash discounts, and low downpayments. 

For more information about the Toyota Philippines price list for 2023, as well other details regarding the brand, continue below.

Cesar G.B. Miguel

Cesar G.B. Miguel

Author

Cesar Guiderone B. Miguel was born and raised in Iligan City, Lanao Del Norte. He graduated in 2010 with a Bachelor of Arts in English degree from Mindanao State University - Iligan Institute of Technology. He previously worked as a freelance writer for various websites, as a member of the Iligan City Disaster Risk Reduction Management's training staff, and as a medical sales representative.

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