It's official: Subaru Corporation has joined Toyota.
This was already announced as far back as September 2019 but was only made official this month through a Toyota Motor Corporation filing in Japan to increase its stake in Subaru from 16.8% to 20%, effectively making the latter a Toyota Group company.
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While this is seen to significantly strengthen the ties between the two companies, Subaru will not necessarily be a fully-owned Toyota subsidiary, at least not yet.
When it comes to research and development, two companies are always better than one
Subaru stands to benefit from Toyota's know-how in electric vehicle technology, and are keen on applying this expertise across its model lineup. The company's objective is for electric or hybrid vehicles to comprise 40% of its global sales by 2030.
The acquisition brings about major changes in Subaru's lineup
The Toyota-Subaru partnership could also lead to the possibility of developing more all-wheel-drive, hybrid-powered vehicles, even as current AWD Subarus like the Forester and Outback will likely have versions that use Toyota's hybrid system.
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Subaru President Tomomi Nakamura gave his assurance that Subaru will still be its own distinct brand, and will continue to live up to the expectations of customers, fans and enthusiasts.
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The matter of Subaru's brand identity has been brought up several times especially on Reddit, with some users expressing concern that Subaru might lose their “lovable, weird but fun ways”. It appears that those fears have been largely unfounded, and Subaru fans can rest easy - for now.
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