Blue is the more popular car color than red in Asia, data show

Regardless of whether you’re a nerdy car enthusiast or a layman, one of the first things you’ll notice on a car is its color.

Combined with its design cues, car colors become an overt mirror into the owner’s personality, or more specifically, his or her tastes. As a result, one of the most important choices when it comes to car buying is choosing its color.

Blue is more popular than red in Asia

With regards to Asia in general where red is a popular color for many cultural reasons, you might be surprised that blue is actually more prominent to car buyers.

According to the BASF Color Report 2019 for Automotive OEM Coatings, only six percent of the new cars sold in the Asia Pacific region are red in color. Compare that to Blue, which is at seven percent, topping the chromatic colors chosen by car buyers in 2019.

Blue also conveys this high-tech feel which is highly appropriate for hybrid powered cars

>>> Related: Which car colors are easiest to clean and maintain?

With regards to why blue is more popular than red, Chiharu Matsuhara, the head of Design Asia Pacific/Coating Color and Design says that blue supports the image of a clean, sustainable design. So yes, blue is indeed commonly seen on electric vehicles for the same reason.

If you ask for our opinion on this, we can also surmise that blue is the kind of color you’d want on your car if you want to stand out but not too much.

Counterintuitive yes, but think of it as a middle ground between having a nondescript achromatic car and the loudness of a red, orange, or yellow-colored car.

"Red things seem to go faster" - TV Tropes

>>> Related: Find best car for sale in your favourite color here

Achromatic is still the most favored

From the Asia Pacific region to Europe and North America, the most popular color, however, is still White. In Asia alone, a whopping 49% of cars sold for 2019 are clad in white. 

Why? Well for the same reason that blue is low key, white is even more subtle. And yes, white is the enduring color of purity, cleanliness, etc. And of course, one cannot ignore the sheer number of vehicles sold in fleet sales, which we know are mostly colored in white. 

Of course, white also looks great on high performance cars like this Porsche 911 RS 4.0

So what color would you want your car to come with? Would you go for the popular achromatic colors like white and silver or will go loud and proud?

For more insights on the automotive industry, keep reading here on Philkotse.com.