Blade Radio Live should be your new noontime habit  

Updated Nov 23, 2020 | Same topic: Branded

The company is promoting its products and services to a wider audience.

Mobility isn’t just about getting from point A to B, it’s about making the journey worthwhile. As the country’s largest car accessories chain store, Blade Auto Center continues to search for avenues to spread this message.


Blade Radio Live brightens up your lunch hours

One of these is through the Blade Radio Live series, touching on various topics whether it’s moving around, moving on from relationship problems, or simply moving to the beat of your favorite tunes. There’s also games and prizes thrown into the mix, making Blade’s newest noontime habit a fun listening and viewing experience six days a week.


Iisang Pangarap witih Senpai Kazu kicks off the week's programming

Internet personality Senpai Kazu starts off Mondays with the program Iisang Pangarap, where he discusses everyday problems that he encounters, as well as his experiences and how these helped him develop a positive outlook, which viewers can relate to.

>>> Related: Blade Auto Center presents its new film 'Good Times Bad,' showing today


Blade Moto with Love Love livens up Tuesday

Tuesdays are for Blade Moto with superbike racer Love Love Tioseco, where she talks about motorcycle-related issues and events. She will also be featuring resource persons on the program such as motorcycle riders and prominent figures in the motorcycling community.


Love problems take centerstage on Blade Stories with Mr. Right every Wednesday

Blade Stories with Mr. Right takes over the Wednesday slot. Viewers write letters about their love problems, which will be read on-air by Mr. Right followed by heartfelt advice. He will also be promoting the feature films shown on the Blade YouTube channel.   


Get your dose of auto industry updates every Thursday on Our Daily Drive with DJ Neil Almighty

DJ Neil Almighty is on the driver’s seat every Thursday with Our Daily Drive, where he dishes out news on the auto industry, as well as practical tips for the everyday driver. He’ll also be interviewing and interacting with various personalities in the motoring field.  

>>> Related: Art & Responsibility: Blade lends a helping hand through two heartfelt flicks


Bla-De-Boom with Jack Logan makes Friday funnier

Get ready for rib-tickling Fridays with Bla-De Boom, where Jack Logan and his sidekick Mang Balot exchange side-splitting banter with fun and comedic show that will have you doubling over in stitches.  


Prizes and surprises await your Saturdays on Watt's Up Bladers

Watt’s Up Bladers fires up your Saturdays with DJ Rapido, rapper Aikee Wika, and DJ Joco Loco. They shine the spotlight on the best upcoming rap artists in the local scene, while engaging viewers in fun games with exciting prizes at stake such as Bosch Europa horns, Pertua products, and Sparco accessories.   

Blade Radio Live is online Mondays to Saturdays, 12 nn and 2 p.m. over the Blade Auto Center Facebook page, YouTube, Lazada, and Shopee.

Joseph Paolo Estabillo

Joseph Paolo Estabillo


Joseph has been a member of various car clubs since he got his driver's license in 2004 – old enough to remember riding in taxicabs with analog meters, but his fascination with cars goes way back. After nearly two decades of working in broadcast media, he shifted gears by coming on board as Philkotse’s first Filipino member and staff writer in 2017.

Apart from his role in Philkotse as Content Team Lead, Joseph has written episodes for Drive, which has been airing on CNN Philippines for five seasons running. He has also delivered content for various car dealerships based in the U.S., spanning multiple brands such as Alfa Romeo, Maserati, Jeep, Dodge, among others.

Keeping his hopes high and his revs low, he dreams about owning a Kei car when he retires. Hates slow parkers.

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