Familiarizing ourselves with the different car models with their own respective variants currently available in the local market can be challenging at times. As such, Ford Philippines decided to integrate on its official website the ‘Ask Ford’ which has been running since last year.
The Ask Ford function enhances customer experience and engagement in the country by allowing customers to ask questions anytime and receive immediate answers. The questions asked can be related to any of Ford’s business network including after-sales services and in-depth information regarding its local lineup such as the Ford Ranger and Everest.
Check out Ask Ford for your queries
Since the introduction of ‘Ask Ford’ last year, Ford Philippines has received over 9,300 questions with over 100 unique topics searched every month. The most searched vehicle by customers last year on the online tool is the more aggressive-looking Ford Ranger Raptor.
Ask Ford can be easily accessed via the magnifying glass icon on the Ford Philippines website and is designed to produce accurate and relevant answers to a wide variety of questions.
There are three main tools that enable Ask Ford to generate responses quickly to customers. The first tool is Ford’s comprehensive Knowledge Repository which provides accurate responses by using natural language that assesses the question as a whole instead of just keywords.
Get more detailed insights regarding the new Ford Ranger using Ask Ford
The next tool uses information from the Owner’s Manual. This allows customers to select their preferred vehicle model and year to get the most relevant information to their query. Lastly, Ask Ford comes with a Web Crawler function that provides links to all Ford official sites for added information.
“With Ask Ford, we are able to engage and better serve our customers with an online tool that helps answer their questions about Ford products and services in an instant,” shares Joyce Laxamana, Director of Ford Customer Service Division. “Now more than ever, the Ask Ford tool will be more relevant and useful as we continue to evolve with our customer’s changing behavior, needs, and preferences.”
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Know more about Ford Ranger 2024
The 2023 Ford Ranger is a 4x4 or 4x2 pickup truck. It is the latest version of the said model, and as of its launch in the Philippine market, it has a total of eight different variants.
These are the top-spec Wildtrak 4x4, Wildtrak 4x2, Sport 4x4, Sport 4x2, XLT 4x2, XLS 4x2 AT, XLS 4x2 MT, and the entry-level XL 4x4. As of 2023, prices for these trims ranges from php 1,213,000 to Php 1,910,000.
Under the hood of the new Ranger are two-different diesel mills. For the Wildtrak 4x4, it uses a 2.0-liter biturbo that can churn out 210 horsepower and 500 Nm of torque. It is also the sole trim that uses a 10-speed automatic tranny.
The rest of the all-new Ranger then gets a 2.0-liter turbodiesel that can produce up to 170 horsepower and 405 Nm of torque. Only the XLS 4x2 and the XL 4x4 may come with a six-speed manual. The other non-biturbo trims then use a six-speed automatic.
Size-wise, the all-new 2023 Ranger is 5,370mm long, 1,918mm wide, and 1,884mm in height. They also offer a wheelbase length of 3,270mm, and a ground clearance of 235mm.
Locally, the 2023 Ford Ranger faces the Toyota Hilux, Nissan Navara, Mitsubishi Strada, Isuzu D-Max, Mazda BT-50, etc.
₱ 1,213,000 - ₱ 1,910,000
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