Marketing cars isn’t nearly as easy as putting them together on a factory assembly line. While building these machines is just a matter of making sure they meet the approved specifications, selling them is a whole new ballgame. The vehicle’s features, characteristics, and price point all have to make that emotional connection to convince the customer that one model is worth buying over another.
Do you feel that your car isn't as frugal as the manufacturer says?
One of these considerations is fuel consumption. Say it’s been months since you’ve began driving your new car and you notice that, contrary to the manufacturer’s claims in its marketing material, you’ve actually been making more frequent fuel stops than necessary. You ask fellow model owners about their experience, and a few of them agree with your observation, which leads you to become disappointed while concluding that you’ve been scammed out of your hard-earned money. But is that necessarily a fair assessment?
Automakers invest heavily in the planning, research, design, and engineering of each model in their lineup. Part of this effort is striking the delicate and elusive balance between engine power and economy. It’s no mean feat, and fuel efficiency numbers aren’t just plucked out of thin air. They’re the result of constant testing, analysis, and adjustment to come up with the optimal figure you see on marketing and promotional materials.
Customers have expectations of fuel economy, especially with small cars.
But one thing car owners seem to be unaware of is that advertised fuel efficiency figures are always presumed to be under ideal conditions i.e. keeping onboard weight and traffic stops to a minimum, running on the recommended fuel, and ensuring that the car is generally well-maintained. For instance, a popular car model is advertised as having a fuel consumption of up to 21 km/l.
Most people only see the actual number and conveniently ignore the words up to. Those two are important because it means that the number is naturally going to be lower in typical real-world driving scenarios. An advertised fuel consumption figure is more of an aspiration than a hard-and-fast rule.
It’s not very forthcoming of a carmaker to sneak in such a tiny fine print like that, which is why customers need to pay a little more attention before handing over the payment on a brand-new car. However, it doesn’t mean that you should forget about striving for those fuel consumption figures. If you’re exceptionally lucky, you might even surpass them. But if you generally just want your car to be less of a guzzler on your everyday drives, without resorting to extreme measures such as hypermiling, here are a few tips:
- As much as possible, stick to the manufacturer’s recommended fuel.
- Try to lessen the weight that your car carries, whether inside or out. If you won’t be needing all those boxes containing your stuff, remove them from the cargo compartment.
If you don't need all that stuff on a single trip, better unload at home
- Think twice before using external accessories that increase aerodynamic drag, such as rain visors, roof racks, and mud guards.
- Keep your tires properly inflated, to reduce rolling resistance.
Make sure your tires have adequate pressure before you drive off
- Minimize having to use the car on short, frequent trips. Constantly having to start up every now and then prevents the engine from reaching its ideal operating temperature, reducing its efficiency.
- It helps to have more than one alternate route planned for every destination, or you can use navigational apps such as Waze. Your car is likely to consume more fuel on a shorter route with heavy traffic than on a longer detour occupied by fewer cars. It’s all about conserving momentum, as your car uses up the most fuel when coming from a standstill.
Long periods of heavy traffic, even over short distances, makes your car thirstier for fuel
- Don’t be too aggressive on the accelerator, while using the appropriate gear and overdrive where applicable.
- Make sure you observe your car’s periodic maintenance schedules religiously, to keep it in tip-top shape.
No fine print here, just useful driving tips at Philkotse.com.
Joseph Paolo Estabillo