Volkswagen isn't changing name to VOLTSwagen, but nice try

Updated Apr 02, 2021 | Same topic: Automotive Industry Updates

It’s a pun highlighting the car maker’s development of electric cars.

Marketing stunts and corporate April fools' jokes are nothing new. In the automotive industry, several car brands have done this before. This might range from something silly, incredible, or just cringe-worthy. Regardless, it generates a lot of awareness for the brand.

A few days ago, Volkswagen USA announced that it will be changing its name to “Voltswagen” in a media press release that was immediately taken down after a few hours.

According to VW USA’s President and CEO Scott Keogh, this move represents the idea of a very accessible “people’s car” that’s powered by electricity, hence the “volt” part. Essentially, affordable EVs for the “millions, not just millionaires.”

A picture of the Volkswagen ID 4

The VW I.D. 4, a mass-market electric car currently sold in the United States

VW USA doubled down on this by declaring that the old name will be used for combustion-powered models, while the new Voltswagen name will be used exclusively for EVs.

The new “sub-brand” will receive its own badging too. Moreover, the automaker’s properties, dealerships, and official website will then bear new signs bearing the new badge and name. 

This isn't actually official but is instead a clever April Fool’s Joke done for marketing purposes.   

As one might guess, this move by Volkswagen USA got a lot of attention, particularly from Volkswagen fans. Some longtime followers of the automotive world, however, saw through the funny puntastic marketing joke and chuckled about it. For some though, the joke flew over their heads and bothered their very souls. The latter sounds a bit too much, but we all know that a few car enthusiasts and car brand loyalists are indeed very passionate folks.

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A picture of the VW I.D. Buzz concept car

The electric-powered VW I.D. Buzz concept car. You see, VW really likes them puns

For what it’s worth, this was indeed a nice try on the part of Volkswagen. Remember also that Volkswagen has done something like this before. In 2003, the brand changed its headquarters' name to Golfsburg in line with the release of the fifth-generation Golf.

As pointed out by Reuters, the aforementioned announcement was indeed an April Fool’s Day joke that was released prematurely. Regardless, that stunt in question actually netted some positive results.

On the trading day when this was announced, preferred shares for the German marque closed 4.7 percent higher than usual.

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A picture of the Wolfsburg plant. Volkswagen's global headquarters

The Golfsburg, i mean Wolfsburg plant. Volkswagen's global headquarters

Also, there are other good reasons behind this recent marketing stunt. One is for getting attention. Volkswagen officials have expressed their dismay at being overshadowed by Tesla and General Motors in the US market before.  

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Volkswagen 2023 Philippines’ current lineup includes a range of sedans to crossovers. More popular models in the market right now are the VW Santana, Lavida, Lamando, Tiguan, and the recently launched Santana GTS. Find the latest Volkswagen Philippines updates and special promotions on Learn more about your preferred car brands and models through in-depth reviews, prices, and specifications that you can find here. find out which will best suit your lifestyle.

Cesar G.B. Miguel

Cesar G.B. Miguel


Cesar Guiderone B. Miguel was born and raised in Iligan City, Lanao Del Norte. He graduated in 2010 with a Bachelor of Arts in English degree from Mindanao State University - Iligan Institute of Technology. He previously worked as a freelance writer for various websites, as a member of the Iligan City Disaster Risk Reduction Management's training staff, and as a medical sales representative.


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