The fifth-generation Toyota Prius has been nominated as one of the five finalists for Japan’s 2023 Good Design Grand Award. This means the compact hatchback managed to top the 1,548 awardees – which were selected out of a total of 5,447 screened items.
Toyota Prius
According to the Good Design Award, the latest iteration of the Prius comes with a design that dispels the notion that electrified vehicles look boring. The firm added that the model expresses “a first impact that makes you fall in love at first sight and universal beauty.”
The front end of the Prius is underscored by the sharp C-shaped daytime running lights (DRLs). Below it is a trapezoidal lower grille finished with silver and black trim pieces. Turning to the side, the liftback almost looks like a sedan with a Coda Tronca-like rear end along with a smooth roof line.
The Prius is recognized for its design
Speaking of the rear, Toyota fitted a trendy full-width taillight with a black surround for a more stylish finish. The ends of the surround sharply slope downwards, giving a mask-like look. It does not have a visible exhaust pipe but it sports a lower bumper predominantly in black.
The Toyota Prius joins the other four finalists for the 2023 Good Design Grand Award. These include the “Panasonic LAMDASH PALM IN ES-PV61” electric shaver, a day service center for aged persons from Yamazaki Kentaro Design Workshop Co., Ltd., the “NHK Citizen Lab”, and the “Kamiyama Marugoto College of Design, Engineering, and Entrepreneurship.”
2023 Good Design Exhibition
Fellow Japanese automaker Mitsubishi is one of the 1,548 awardees but only falls short of the top five list. Mitsubishi was recognized for the design of the all-new Triton, Xforce, and Delica Mini. The Triton and Xforce will be launched in the Philippines, with the next-gen pickup truck slated to arrive in January 2024.
The winner will be announced at the 2023 Good Design Exhibition happening from October 25 to October 29 in Tokyo, Japan.
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Know more about Toyota Prius 2024
The Toyota Prius is a hybrid compact sedan which helped catapult hybrid powertrains into popularity the world over.Toyota Prius Philippines price is ₱2,339,000 with 1.8 Hybrid CVT as the only available variant
Under the hood, the Philippine-spec Prius uses the 1.8-liter Hybrid Synergy Drive. At maximum, this powertrain can produce a combined output of 121 horsepower and 163 Nm of torque. Power is then sent to its front wheels via an electrically controlled variable transmission (eCVT).
Size-wise, the 2023 Toyota Prius is 4,540mm long, 1,760mm wide, and 1,470mm in height. It also has a wheelbase length of 2,700mm, and a ground clearance of 130mm.
Locally, the Hyundai Ioniq Hybrid is the Toyota Prius’ sole competitor in the compact car segment. Then again, there’s also the Toyota Corolla Altis Hybrid.
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