Toyota Motor Philippines (TMP) has officially entered the subcompact crossover craze as it launched the 2022 Raize. It is set to go up against segment rivals such as the Kia Stonic, Chery Tiggo 2, Hyundai Venue, MG ZS, Geely Coolray, among others.
2022 Toyota Raize
The 2022 Toyota Raize is available in four variants in the Philippines. The entry-level trim is priced at Php 746,000 while the top-spec non-White Pearl Raize Turbo has a sticker price of Php 1,031,000. TMP is also offering GR accessories for the 2022 Raize, which includes body kits such as front and rear skirts.
>>> View Detail: Toyota Raize Price Philippines
There are two engine options for the 2022 Toyota Raize. As expected, the top-of-the-line variant gets the 1.0-liter turbocharged three-cylinder gasoline engine that produces 97 hp and 140 Nm of torque. The G and the E trims, on the other hand, use a 1.2-liter inline-3 gasoline engine rated at 87 hp and 113 Nm.
2022 Toyota Raize: It's finally here! - Philkotse Quick Look
During the virtual media launch, TMP said that it is targeting to sell 1,000 units of the Raize every month. The car brand admittedly shared that the said number might be a bit challenging to achieve but TMP has also humbly said that they are confident to hit the 1K monthly sales target.
The Raize can accommodate up to five occupants
TMP first vice president Sherwin Chualim shared that the car brand plans to hit the 1,000 units monthly sales target by launching a series of marketing campaigns. TMP will invest in traditional marketing but Chualim expressed that it will also utilize the digital platform in promoting the 2022 Raize. Investing in digital marketing is included in TMP’s plan since the Raize aims to attract the younger demographic of car buyers, which is similar to how other car brands market their respective subcompact crossovers.
Toyota also leans on maintaining its sales momentum. TMP chairman Alfred Ty said the car brand’s 46.3 market share in 2021 is the highest in the Philippines, and even in the ASEAN region.
Last year, the Vios retains its title as the best-selling Toyota in the Philippines with 35,095 units sold. It is followed by the Hilux with 18,969 units sold while the Wigo claims the third spot with 17,491 units.
The Raize is ready to square up with its segment rivals
With all the specs and features already laid out, can the Raize be one of TMP’s best-sellers? More importantly, can TMP hit its 1,000 units monthly sales target for the Raize? Cast your votes now in Philkotse’s Poll of the Week.
Philkotse aims to continuously raise its game in giving you the latest automotive news.
Know more about Toyota Raize 2024
The Toyota Raize is a subcompact crossover for the Philippine market. It is a rebadged version of the Daihatsu Rocky, which was first introduced back in 2019 at the Tokyo Motor Show.
For the Philippines, the Raize is offered in four variants. Toyota Raize price range starts at Php 751,000 for the entry-level Raize E MT variant, to Php 1,063,000 for the top-spec Raize Turbo CVT variant.
The Raize has two engine options. Under the hood of the E and G trims is a 1.2-liter inline-3 engine capable of making up to 87 horsepower and 113 Nm of torque. It is then paired with a continuously variable transmission, or a five-speed manual gearbox. The top-spec version then uses a 1.0-liter turbocharged engine making 97 horsepower and 140 Nm of torque. It is then paired with a CVT. For all variants, power is then sent to its front wheels.
Size-wise, the Toyota Raize is 4,030mm long, 1,710mm wide, and 1,605mm high. It then has a wheelbase length of 2,525mm, and a ground clearance of 200mm.
Locally, the Toyota Raize competes against the likes of the MG ZS, Ford EcoSport, Kia Stonic, Mazda CX-3, Geely Coolray, among others.
₱ 751,000 - ₱ 1,068,000
ExploreRecent posts
- Toyota Raize GR accessories philippines Jul 11, 2022
- Toyota Raize first impressions review philippines Nov 22, 2022
- Toyota Raize philippines launch Mar 23, 2022
- Toyota Raize variant guide Jul 11, 2022
- Toyota Raize vs Kia Stonic Mar 08, 2022
