Can Toyota PH sell 1,000 Raize units per month? [Poll of the Week]

Updated Mar 04, 2022 | Same topic: Automotive Industry Updates

Toyota is expecting a lot from its newest crossover model.

Toyota Motor Philippines (TMP) has officially entered the subcompact crossover craze as it launched the 2022 Raize. It is set to go up against segment rivals such as the Kia Stonic, Chery Tiggo 2, Hyundai Venue, MG ZS, Geely Coolray, among others.

2022 Toyota Raize front shot

2022 Toyota Raize

The 2022 Toyota Raize is available in four variants in the Philippines. The entry-level trim is priced at Php 746,000 while the top-spec non-White Pearl Raize Turbo has a sticker price of Php 1,031,000. TMP is also offering GR accessories for the 2022 Raize, which includes body kits such as front and rear skirts.

>>> View Detail: Toyota Raize Price Philippines

There are two engine options for the 2022 Toyota Raize. As expected, the top-of-the-line variant gets the 1.0-liter turbocharged three-cylinder gasoline engine that produces 97 hp and 140 Nm of torque. The G and the E trims, on the other hand, use a 1.2-liter inline-3 gasoline engine rated at 87 hp and 113 Nm.

2022 Toyota Raize: It's finally here! - Philkotse Quick Look

During the virtual media launch, TMP said that it is targeting to sell 1,000 units of the Raize every month. The car brand admittedly shared that the said number might be a bit challenging to achieve but TMP has also humbly said that they are confident to hit the 1K monthly sales target.

2022 Toyota Raize side profile

The Raize can accommodate up to five occupants

TMP first vice president Sherwin Chualim shared that the car brand plans to hit the 1,000 units monthly sales target by launching a series of marketing campaigns. TMP will invest in traditional marketing but Chualim expressed that it will also utilize the digital platform in promoting the 2022 Raize. Investing in digital marketing is included in TMP’s plan since the Raize aims to attract the younger demographic of car buyers, which is similar to how other car brands market their respective subcompact crossovers.

Toyota also leans on maintaining its sales momentum. TMP chairman Alfred Ty said the car brand’s 46.3 market share in 2021 is the highest in the Philippines, and even in the ASEAN region.

Last year, the Vios retains its title as the best-selling Toyota in the Philippines with 35,095 units sold. It is followed by the Hilux with 18,969 units sold while the Wigo claims the third spot with 17,491 units.

2022 Toyota Raize rear shot

The Raize is ready to square up with its segment rivals

With all the specs and features already laid out, can the Raize be one of TMP’s best-sellers? More importantly, can TMP hit its 1,000 units monthly sales target for the Raize? Cast your votes now in Philkotse’s Poll of the Week.

Philkotse aims to continuously raise its game in giving you the latest automotive news.

Know more about Toyota Raize 2024

Toyota Raize

The Toyota Raize is a subcompact crossover for the Philippine market. It is a rebadged version of the Daihatsu Rocky, which was first introduced back in 2019 at the Tokyo Motor Show. 

For the Philippines, the Raize is offered in four variants. Toyota Raize price range starts at Php 751,000 for the entry-level Raize E MT variant, to Php 1,068,000 for the top-spec Raize Turbo CVT variant. 

The Raize has two engine options. Under the hood of the E and G trims is a 1.2-liter inline-3 engine capable of making up to 87 horsepower and 113 Nm of torque. It is then paired with a continuously variable transmission or a five-speed manual gearbox. The top-spec version then uses a 1.0-liter turbocharged engine making 97 horsepower and 140 Nm of torque. It is then paired with a CVT. For all variants, power is then sent to its front wheels. 

Size-wise, the Toyota Raize is 4,030mm long, 1,710mm wide, and 1,605mm high. It then has a wheelbase length of 2,525mm, and a ground clearance of 200mm. 

Locally, the Toyota Raize competes against the likes of the MG ZS, Ford EcoSport, Kia Stonic, Mazda CX-3, Geely Coolray, among others. 

 

Toyota Raize Launch

The Toyota Raize Philippines is a rebadged version of the Daihatsu Rocky. It was first unveiled at the 46th Tokyo Motor Show back in 2019. 

Development on this model, however, started as far back as 2017. From the get-go, it was based on Daihatsu’s DNGA platform, which primarily focuses on Kei cars and city car models. 

It was then introduced to the Philippine market in January 2022.

Toyota Raize Exterior

When it comes to size, the Toyota Raize is 4,030mm long, 1,710mm wide, and 1,605mm in height. It then has a wheelbase length of 2,525mm. It then offers a ground clearance of 200mm. 

For the top-spec variant and the G variant, these come standard with a pair of split-type LED headlamps. All trims though, are equipped with daytime running lights, and halogen fog lamps. 

Other exterior features present on the top-spec Raize and the Raize G include auto-folding side mirrors, and a sharkfin antenna, among others. This subcompact crossover will then ride on a set of 16-inch or 17-inch wheels depending on the trim. 

Toyota Raize Interior

Inside, the Toyota Raize can seat up to five occupants. Depending on the trim, it either gets leather-clad seats or fabric-covered seats. The rear seats are also split folding. Moreover, it also offers a tilt-adjustable steering column. Some trims also have a push-to-start button, as well as automatic climate control. 

Technology and Safety Features

For tech, the Toyota Raize has a nine-inch headunit with Apple CarPlay and Android Auto. It also has two USB charging ports. The said headunit is then linked up to a six-piece speaker system. 

Safety-wise, this Toyota crossover also features stability control, anti-lock braking with electronic brake-force distribution, and hill-start assist.  

The top-spec variant adds to those with a rear camera, front, and rear parking sensors, as well as blind-spot monitoring with rear cross-traffic alert. 

Platform and Chassis

The Toyota Raize is built upon the Daihatsu New Global Architecture (DNHA) platform. This means that it is a unibody vehicle. 

For suspensions, it uses MacPherson struts for the front, and a torsion beam for the rear. Braking is then handled by front disc brakes and rear drum brakes. 

Engine and Performance

The Toyota Raize is getting two engine options for the Philippine market. For the E and G trims, these are powered by a 1.2-liter inline-3 gasoline engine capable of making up to 87 horsepower and 113 Nm of torque. 

The top-spec variant comes with a more powerful 1.0-liter inline-3 turbocharged engine. At maximum, this motor can produce 97 horsepower and 140 Nm of torque.  

The 1.2-liter versions are either paired with a CVT or a five-speed manual gearbox. The 1.0-liter turbo version meanwhile, is getting a CVT with paddle shifters. 

Locally, the Toyota Raize comes in six different color options. These include Gray Metallic, Silver Metallic, and Red 2. For the 1.0 Turbo CVT variant, its two-tone paint job can either come in White Pearl/Black, Turquoise Mica Metallic/Black, or Yellow SE/Black.

In the Philippine subcompact crossover segment, the Toyota Raize sits high up the totem pole when it comes to offering features. Then again, there are some models from Chinese brands that can beat it in terms of driver-assist tech. The Raize also sits in the middle of the pack when it comes to engine outputs, and it is on-par with its competitors when it comes to interior space.

Toyota Raize Pros & Cons

 Pros  Cons
 
  • Attractive styling

  • Affordable

  • Decent power for its size

  • Well-equipped

  •  Rear seats might not comfortably fit larger/wider folks

Toyota Raize Q&A

1. Is Toyota Raize 2024 available in the Philippines?

Yes, it is. The Raize was introduced to the Philippines market in January 2022.

2. What are the Dimensions of Raize 2024?

The Dimensions of Raize are 4,030mm long, 1,710mm wide, and 1,605mm high.

3. Is Toyota Raize an SUV?

Yes, it is an SUV.

4. Which is cheaper Raize or SsangYong Tivoli?

It is Raize. The price of Toyota Raize Philippines ranges from 751,000 PHP to 1,068,000 PHP, while the price of SsangYong Tivoli range from 1,130,000 PHP to 1,290,000 PHP.

 
 

₱ 751,000 - ₱ 1,068,000

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