Toyota PH aids premium taxi modernization program in Cebu

Updated Mar 23, 2021 | Same topic: Automotive Industry Updates

Fancy riding a Hiace taxi?

With the rise of online booking companies for transportation such as Grab and Angkas, the taxi industry in the country took a toll saying most of them are servicing lesser passengers in a day. Commuters shared that online booking is better considering that fares are certain and services are more convenient.

However, the taxi industry is not backing down in the market as some said that it only needs to evolve. As such, the Public Utility Vehicle Modernization Program (PUVMP) of the Department of Transportation (DOTr) in Cebu is broadened with the help of some transport groups and Toyota Motor Philippines (TMP), a committed car brand that supports the government’s program.

Toyota Hiace Commuter Deluxe front view

Toyota Hiace Commuter Deluxe

The latest transport group to join the taxi modernization program in Cebu is the Cebu-based Ogre Transport Incorporated. It aims to provide Cebuano commuters with more convenient and premium services by rolling out high-grade Toyota vehicles such as the Innova and Hiace Commuter Deluxe.

In a simple turnover ceremony, Ogre Transport received 100 units of the Innova and 50 units of Hiace Commuter Deluxe through its partnership with TMP. The event was graced by Ogre Transport President Mr. Dave Lim, Land Transportation Franchising and Regulatory Board (LTFRB) Regional Director Col. Eduardo C. Montealto Jr. (Ret.), Toyota Mabolo representatives, LTFRB officers, and VIP guests.

Toyota Innova front view

Toyota Innova

The Toyota Innova units are embedded with silver markings, while the Toyota Hiace Commuter Deluxe units are embedded with gold markings mainly to classify their services. The LTFRB has instituted the color coding depending on the unit’s displacement, interior space, cargo, and more.

“It is of great honor that we were chosen by Ogre Premium Taxi as their partner in mobility in bringing a new riding experience to the public,” said Toyota Mabolo President Mr. Philip Lo. He added that it is indeed a grateful experience to be partners “in delivering happiness to commuters and bringing them safely to their destination.”

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Know more about Toyota Hiace 2021

Toyota Hiace

The Toyota Hiace is a familiar sight among Filipinos. It can be normally seen as a Public Utility Vehicle (PUV) that transports a huge number of passengers with ease. Also, the Hiace can be used to haul cargo thanks to its massive interior space. Toyota Hiace Price in the Philippines now is from PHP 1,649,000 to PHP 2,998,000 with about 7 variants. You could also check the full price list of Toyota Hiace for sale, even the newest version Toyota Hiace 2021 on our car selling website.

From ₱1,649,000

Rex Sanchez

Rex Sanchez


Rex Sanchez grew up in Saudi Arabia where he saw and got into the automotive scene. He started his career for an aviation company in the said region, writing about turbines and rotors which are later distributed for educational purposes. And now, he joined as a staff writer. Currently, he is the youngest on the team and is more than ready to grow in the field.


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