Toyota PH aids premium taxi modernization program in Cebu

Updated Mar 23, 2021 | Same topic: Automotive Industry Updates

Fancy riding a Hiace taxi?

With the rise of online booking companies for transportation such as Grab and Angkas, the taxi industry in the country took a toll saying most of them are servicing lesser passengers in a day. Commuters shared that online booking is better considering that fares are certain and services are more convenient.

However, the taxi industry is not backing down in the market as some said that it only needs to evolve. As such, the Public Utility Vehicle Modernization Program (PUVMP) of the Department of Transportation (DOTr) in Cebu is broadened with the help of some transport groups and Toyota Motor Philippines (TMP), a committed car brand that supports the government’s program.

Toyota Hiace Commuter Deluxe front view

Toyota Hiace Commuter Deluxe

The latest transport group to join the taxi modernization program in Cebu is the Cebu-based Ogre Transport Incorporated. It aims to provide Cebuano commuters with more convenient and premium services by rolling out high-grade Toyota vehicles such as the Innova and Hiace Commuter Deluxe.

In a simple turnover ceremony, Ogre Transport received 100 units of the Innova and 50 units of Hiace Commuter Deluxe through its partnership with TMP. The event was graced by Ogre Transport President Mr. Dave Lim, Land Transportation Franchising and Regulatory Board (LTFRB) Regional Director Col. Eduardo C. Montealto Jr. (Ret.), Toyota Mabolo representatives, LTFRB officers, and VIP guests.

Toyota Innova front view

Toyota Innova

The Toyota Innova units are embedded with silver markings, while the Toyota Hiace Commuter Deluxe units are embedded with gold markings mainly to classify their services. The LTFRB has instituted the color coding depending on the unit’s displacement, interior space, cargo, and more.

“It is of great honor that we were chosen by Ogre Premium Taxi as their partner in mobility in bringing a new riding experience to the public,” said Toyota Mabolo President Mr. Philip Lo. He added that it is indeed a grateful experience to be partners “in delivering happiness to commuters and bringing them safely to their destination.”

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Know more about Toyota Hiace

Toyota Hiace

<p>The Toyota HiAce comes with a robust look. It still holds the title as one of the Filipino&rsquo;s most trusted vans. In February 2019, the Japanese manufacturer introduced the sixth-generation update of the Toyota Hiace. The model received massive changes on both its interior and exterior. The current generation features a nose that serves as the dedicated engine room. It provides more cabin space and flat fascia that&rsquo;s lacking from the former under-the-driver engine design. In terms of designs, horizontal slats are present in the huge grille that accentuated the massive headlamps. Toyota Motor Philippines offers the Toyota HiAce in three variants: the 15-seater Commuter Deluxe, 12-seater GL Grandia, and 14-seater GL Grandia Tourer. The HiAce has a different interior configuration depending on the variant. The common feature in all three trims is the shift stick mounted at the dashboard. A touchscreen display is available in the GL Grandia variants. A 2.3L 1GD diesel engine lies under the hood of the Toyota HiAce &ndash; similar to that of the Toyota Fortuner. It has varying power outputs that depend on the trim-level. The Commuter Deluxe produces 176 horsepower and 420 Newton-meter of torque. The GL Grandia creates 176 horsepower and 450 Newton-meter of torque. The power output of the GL Grandia Tourer is 163 hp and 420 Nm of torque.</p>

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Rex Sanchez

Rex Sanchez


Rex started off his career in the aviation industry before entering Philkotse as a staff writer. Two things excite him the most: first is staying up to speed with the latest news in the industry that uses engines as their heart and soul. The second is imparting them in a well-detailed manner. His passion for anything with wheels started when he was young – from Tamiyas to family-friendly sedans, and anything in between.

Someday, Rex only wishes to drive on random highways with friends in a third-gen Mitsubishi Delica with aftermarket sunroofs, if he couldn’t get the Starwagon Super Exceed edition.

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