Guess the most popular car color in the last 10 years

Updated Dec 30, 2020 | Same topic: Automotive Industry Updates

It’s undeniably well-liked, despite being notoriously difficult to maintain.

While looks, features, performance, and price are major considerations when choosing a car, another criterion is color. The (un)availability of a specific hue can often be a deciding factor on whether to get a particular model or consider a competing brand instead.

Ferrari GTC4 Lusso

White gives off a premium vibe, whatever you're driving

The color white might not always be top of mind for those buying their next car, but it is at the top of the most popular car color list. That’s according to American chemical company Axalta Coating Systems, in its 68th Annual Global Automotive Color Popularity Report.

There are advantages and drawbacks to white as a shade. For one thing, it lends a premium look. And the way white reflects light makes the vehicle look bigger than it actually is, which helps with visibility. The downside is that white is a difficult color to maintain, especially since stains, scratches, and specks of dirt are easily seen. It’s also prone to fading when exposed to the sun’s UV rays.

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Color ranking 2020

The color has been at the top of the charts for a decade now

The challenges notwithstanding, customers have displayed a preference for white cars in the last decade. For 2020, white again takes the global top spot with 38 percent (divided into 27 percent for Solid White and 11 percent for Pearl White). White vehicles in Asia number the highest at 48 percent, followed by 46 percent in Africa.

Black takes second place (between 5 percent Solid Black and 14 percent Effect Black) while still being a preferred color for luxury passenger vehicles and SUVs. Both white and black are considered representative of modernity and luxury in China.

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Honda CR-V

Americans prefer blue for their crossovers and lifestyle vehicles

Gray is at third with 15 percent worldwide, while enjoying 25 percent popularity in Europe, where it’s the most popular color at present. Silver dropped to a single-digit share in fourth place at 9 percent across all regions.

Meanwhile, the color blue is ranked fifth with 7 percent, while seeing the highest usage on compact and sport vehicles in North America.

We welcome cars of all colors here at Philkotse.com.

Joseph Paolo Estabillo

Joseph Paolo Estabillo

Author

Joseph has been a member of various car clubs since he got his driver's license in 2004 – old enough to remember riding in taxicabs with analog meters, but his fascination with cars goes way back. After nearly two decades of working in broadcast media, he shifted gears by coming on board as Philkotse’s first Filipino member and staff writer in 2017.

Apart from his role in Philkotse as Content Team Lead, Joseph has written episodes for Drive, which has been airing on CNN Philippines for five seasons running. He has also delivered content for various car dealerships based in the U.S., spanning multiple brands such as Alfa Romeo, Maserati, Jeep, Dodge, among others.

Keeping his hopes high and his revs low, he dreams about owning a Kei car when he retires. Hates slow parkers.

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