Suzuki, Toyota, 3 more Japanese brands form alliance to produce EVs 

Updated Jul 22, 2021 | Same topic: Automotive Industry Updates

The five will be working on linked technologies for both trucks and small cars.  

Suzuki Motor has finally boarded the electric vehicle (EV) train with the rest of Japan’s major automakers. Before the fanfare surrounding the news has even died down, the company already proclaimed its intention of partnering with its contemporaries towards this end. 

Suzuki Hustler

Suzuki and fellow Kei car maker Daihatsu have been welcomed into an EV alliance led by Toyota

Nikkei Asia reports that both Suzuki and Daihatsu Motor announced plans on Wednesday to invest in a joint venture previously set up by Toyota, Hino Motors, and Isuzu Motors last April. The alliance, called Commercial Japan Partnership Technologies, aims to collaborate on research into technologies involved with connected, autonomous, shared, and electric vehicles (CASE). 

Once the partnership has been finalized, Toyota will hold a 60 percent stake in the venture, while the rest will have 10 percent each. Originally established to explore technologies for commercial vehicles, the group will now expand its focus to include smaller and more inexpensive vehicles with the arrival of Suzuki and Daihatsu, both known for specializing in Kei cars which are popular in Japan. 

Suzuki Alto

Kei cars are popular as both lifestyle and business vehicles in Japan

Kei cars are sustainable and practical. They remain a lifeline for many people,” said Toyota President Akio Toyoda. “I believe Kei cars can advance even more by using Toyota’s CASE technologies.” 

Daihatsu President Soichiro Okudaira acknowledged that the task of sophisticated yet affordable carbon-neutral mobility is a massive effort for Kei manufacturers. “These are difficult issues to tackle alone,” he noted, calling the shift to electrification a “once-in-a-century transformation.”

Hino truck

The group is expanding its original focus from the electrification of commercial vehicles

Small and medium-size businesses in Japan depend on Kei cars, influencing the group’s decision to offer the upcoming technologies at a competitive price point. The automakers will share data and technological knowledge to link trucks and Kei cars under a connected-technology infrastructure, resulting in an efficient and low-cost logistics system for both.

“If we can share our knowledge about improving logistics efficiency, we can contribute to carbon neutrality not only through the electrification of vehicles but also by reducing the distance traveled by commercial cars,” said the joint venture’s president Hiroki Nakajima.  

Advanced safety technologies are also included in the alliance’s goals, along with the electrification of affordable vehicles. 

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Joseph Paolo Estabillo

Joseph Paolo Estabillo


Joseph holds a degree in Journalism from the University of the Philippines Diliman and has been writing professionally since 1999. He has written episodes for CNN Philippines' motoring show Drive, and has worked on corporate projects for MG Philippines and Pilipinas Shell. Aside from being’s Content Lead, he also writes content for numerous car dealerships in the U.S., spanning multiple brands such as Alfa Romeo, Chrysler, Dodge, Jeep, and Maserati, among others.


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