Nissan PH welcomes new president in handover ceremony

Updated May 13, 2022 | Same topic: Automotive Industry Updates

A new chapter unfolds for the automaker.

Following the appointment of Juan Manuel Hoyos as the new president of Nissan Philippines, Inc. (NPI) last month, the company formally welcomed him in a handover ceremony in the presence of various partners, stakeholders, and members of the media.

Nissan Philippines handover ceremony

Outgoing NPI President Atsushi Najima (left) turns over the reins to incoming president Juan Manuel Hoyos

The handover ceremony was attended by outgoing NPI President Atsushi Najima, who has been assigned to a new role as Chief Financial Officer for Nissan India. Some of Najima’s contributions at NPI include the introduction of the Nissan LEAF, promoting electric vehicle (EV) awareness through the Blue Switch campaign, and launching the facelifted versions of the Terra, Almera, and Navara.

“I am excited for Nissan in the Philippines as it charts a new chapter with Hoyos at the helm. His vast experience in the automotive industry will help him sustain the growth that we have established in the last three years, as the country steadily recovers from the COVID-19 pandemic,” said Najima.

As for the new president, Hoyos will be growing the brand’s presence in the country with his expertise in the automotive industry. In 2017, he joined Nissan as Marketing Director for the Latin American region. He has held various management positions in other car companies, including Renault and General Motors.

Nissan Philippines handover ceremony

A new chapter unfolds for Nissan Philippines

Hoyos says he plans to ‘strengthen the Nissan brand in the country to improve its competitiveness’ and ‘continue to provide excellent aftersales service to its customers.’ He also promises to continue building the trust Nissan has built over the years with its employees, partners, and customers.

One of the campaigns the new NPI president will lead is the expansion of its electrification program in partnership with First Gen Corporation, a Philippine-based renewable energy firm. The Japanese marque could also introduce a new subcompact crossover after showcasing what appears to be the Kicks with e-Power hybrid technology at the 2022 Manila International Auto Show (MIAS).

“I look forward to further growing the Nissan brand in the Philippines, building upon the solid foundation of trust it has laid over the years,” said Hoyos.

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Know more about Nissan


Nissan Philippines has a total of eight models in the market, excluding one upcoming vehicle which is the Nissan Magnite. The price list of Nissan vehicles in 2022 ranges from Php 728,000 to Php 3,988,000 for the cheapest Nissan Almera and most expensive Nissan Patrol, respectively. Meanwhile, the Nissan GT-R's price in the Philippines is available upon request so visit Nissan dealerships for inquiries. Nissan's best-selling models in the Philippine market are as follows: Nissan Navara, Nissan Urvan, and Nissan Terra.

At, we provide you with the most up-to-date Nissan Philippines price list, along with promotions from all dealers, the best monthly installment programs, prepaid, and cash discounts in the Philippines market.

Rex Sanchez

Rex Sanchez


Rex Sanchez grew up in Saudi Arabia where he saw and got into the automotive scene. He started his career for an aviation company in the said region, writing about turbines and rotors which are later distributed for educational purposes. And now, he joined as a staff writer. Currently, he is the youngest on the team and is more than ready to grow in the field.


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