Hyundai developing retractable infotainment screen with four modes

Updated Apr 25, 2023 | Same topic: Automotive Industry Updates

The brand wants to be a game changer in the automotive display market.

Since the dawn of the electric vehicle (EV) era, automakers have been coming up with various ways to innovate infotainment screens. Hyundai has an entry into this market with the unveiling of the rollable display for automotive applications.

The Rollable Display

Hyundai Motor Company’s parts and service arm, Hyundai Mobis, succeeded in developing the said technology. It comes with four modes, which vary depending on the needs of passengers.

By default, the screen is in Hidden Mode, which is activated when the engine is turned off. Once the vehicle is up and running, the Basic Info Mode is applied, providing information such as time and outside temperate in one-third of the display.

The third one is the Navigation Mode. As the name suggests, the screen rolls up to two-thirds to display navigation. It displays the direction ahead of time to ensure the drivers don’t miss their exits.

Hyundai rollable display

It comes with four modes

When the feature is in full-screen, it is now in Entertainment Mode. With a 16:9 aspect ratio, this mode allows passengers to watch videos while the vehicle is parked or when charging an EV.

Aside from the modern appeal of the technology, one of the main advantages of a roll-up function is saving space. In turn, Hyundai Mobis expects the technology to revolutionize automotive interior design.

The rollable display is available in either QHD resolution or higher. Moreover, the company explained that it can make super-sized displays of 30 inches or more.

“We are looking forward to becoming a game changer in the automotive display market with our differentiated technology. We will pioneer the global market by driving the trend of new infotainment technologies,” said Han Young-hoon, Vice President, Head of Electronics Convenience and Control (EC), Hyundai Mobis.

The rollable display

Hyundai is further innovating its in-car technologies

Other players that innovate in-car screens are BMW with its massive 31-inch theater screen and Mercedes-Benz with its new infotainment screens that allow third-party apps such as TikTok and Zoom. Volvo has also tapped into this market with the improved Google HD Maps, which complements the Swedish automaker’s Advanced Driver Assistance System (ADAS).

Don’t miss the latest car technologies at Philkotse.com.

Know more about Hyundai

Hyundai

In the local market, Hyundai Motor Philippines Inc., under the leadership of Lee Dong-Wook now sells Hyundai models locally as of 2022.  

The brand’s lineup consists of the new crossovers which includes the Tucson, Santa Fe, and Creta. Under the MPV category, the Korean marque then has the new Staria model. The most affordable model in the local Hyundai lineup is the Creta's GL variant, which is priced at Php 998,000. The most expensive meanwhile is the Santa Fe, which retails at Php 2,420,000.

Of note, Philkotse makes sure to update its Hyundai car price list as needed. It also provides an up-to-date list of car promos for the said brand, as well as a list of Hyundai dealerships around the country. 

Rex Sanchez

Rex Sanchez

Author

Rex Sanchez grew up in Saudi Arabia where he saw and got into the automotive scene. He started his career for an aviation company in the said region, writing about turbines and rotors which are later distributed for educational purposes. And now, he joined Philkotse.com as a staff writer. Currently, he is the youngest on the team and is more than ready to grow in the field.

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